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政大典藏 > College of Social Science > Department of Political Science > Theses > Item 140.119/87642

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87642

Title:	1995年立法委員選舉三黨競選文宣之比較－Grunig模型之探討 The Comparison of Campaign Publicity in 1995 Legislator election - a Research of Grunig Model
Authors:	黃佩珊 Huang, Pei Shan
Contributors:	鄭自隆 Zheng, Zi Long 黃佩珊 Huang, Pei Shan
Keywords:	競選文宣公共關係立法委員選舉政黨內容分析法 Campaign publicity Public relations Legislator election Political parties Content analysis Grunig Model
Date:	1995
Issue Date:	2016-04-28 15:22:20 (UTC+8)
Abstract:	本論文主要在研究1995年立法委員選舉三黨競選文宣之異同，並根據James Grunig與Todd Hunt所建構的公關四模式，探討三黨文宣內容與表現手法，在公關四模式所呈現的面向；同時，也就一般文宣所探討的主題、政見內容、廣告設計、政治符號、語言使用、電視文宣長度等等，分析三黨間差異。
Description:	碩士國立政治大學政治學系 83252002
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002706
Data Type:	thesis
Appears in Collections:	[Department of Political Science] Theses

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