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政大典藏 > College of Commerce > Department of International Business > Theses > Item 140.119/87848

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87848

Title:	我國中小企業市場導向之研究 The Research on Market Orientation of Small and Medium Business in R.O.C.
Authors:	魏聖忠 Wei, Sheng Chung
Contributors:	洪順慶 Horng, Shun Ching 魏聖忠 Wei, Sheng Chung
Keywords:	中小企業市場導向中國文化中美企業我國中小企業 Small and Medium Business Market Orientation Kohli Jaworski Kohli & Jaworski
Date:	1994
Issue Date:	2016-04-29 09:15:14 (UTC+8)
Abstract:	本研究參酌Kchli & Jaworski (1990)所發展的市場導向理論架構，並依據中國文化的特性、中美企業的差異以及我國中小企業的特性，對Kchli & Jaworski (1990)的市場導向理論架構進行修改，發展出適合應用於我國中小企業的市場導向理論架構。
Description:	碩士國立政治大學國際經營與貿易學系 G82351017
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003373
Data Type:	thesis
Appears in Collections:	[Department of International Business] Theses

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