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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88641


    Title: 電視廣告對兒童行為的影響
    The impacts of advertisement on children`s behavior
    Authors: 李宗琪
    Lee, Tsung Chi
    Contributors: 羅文輝
    Luo, Wen Hui
    李宗琪
    Lee, Tsung Chi
    Keywords: 年齡
    收視時間
    父母順從
    購買意圖
    購買要求
    購買行為
    Age
    Viewing
    Acquiescence
    intend
    request
    behavior
    Date: 1993
    Issue Date: 2016-04-29 16:28:26 (UTC+8)
    Abstract: 就電視廣告對兒童行為的影響而言，過去的研究證據並不一致，頗多值得
    Reference: 陳世敏，民七五年，兒童收看電視情形暨電視節目對兒童之影響，台北：中華民國民意測驗協會。
    鍾蔚文，羅文輝，民七十七年，兒童對電視廣告瞭解、認知、及相信程度研究，台北：國立政治大學新聞研究所。


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    Description: 碩士
    國立政治大學
    新聞學系
    765506
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004205
    Data Type: thesis
    Appears in Collections:[Department of Journalism] Theses

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