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    Title: SWOT分析與策略行銷核心之整合理論及實務運用
    Authors: æ™åœ‹ç¥¥
    YANG, GUO-XIANG
    Contributors: å‘¨æ–‡è³¢
    晏國祥
    YANG, GUO-XIANG
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:14:23 (UTC+8)
    Reference: ä¸€ã€ä¸­æ–‡éƒ¨ä»½
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    (19) 蔡介士(1990) ,我國產業進行國際化策略之研究?以我國資訊硬體為例」 ,政大企研未出版碩士論文。
    (20) 蔡正雄譯(1985) ,競爭策略,台北:華泰。
    (21) 蔡敦浩(1988) ,策略型熊與競爭武器關係之研究,管理科學學報pp.85-101。
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    二、英文部份
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    (19) Leidecker and Albert(1984) , "Identifying and using Critical Success Factors" , Long Range Plan , pp.25
    (20) Mascarenhas and Aaker(1989) , "Mobility Barriers and Strategic Groups" , Strategic Management Journal 475-485
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    (22) McGee & Thomas (1986) , "Strategic Groups: Theory , Research and Taxonomy", Strategic Management Journal. pp.141-160
    (23) Oster(1982) , "Intraindustry structure and the ease of Strategic change" , The Review of Economics and Statistics , No.3 , August , pp.417-427
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    (25) Peter Drucker(1973) , Management Tasks. Principles and Responsibilities, Harper & Row , New York
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    Description: ç¢©å£«
    國立政治大學
    國際經營與貿易學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004608
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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