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    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/89749
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/89749

    Title: 立論基礎.傳播者身份與內容呈現方式之說服效果
    Authors: 張滿玲
    Contributors: 陳皎眉
    Date: 1990
    Issue Date: 2016-05-02 17:06:55 (UTC+8)
    Abstract: 態度改變的研究一般多從訊息來源、訊息本身、訊息接收者三個傳播成份來探討。過去關於訊息來源的研究,所指的訊息來源多是指訊息傳播者。事實上,訊息來源的影響除了是「傳播訊息的人」之外,亦可以是「訊息所依據的來源」。故本研究將訊息來源區分為以上二者,以了解不同身份的傳播者與不同的立論基礎對於訊息接收者的說服影響,此外還探討了數字在說服訊息中所扮演的角色。
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    張老師月刊 (民78) 98期 統計數字的魔術與迷陣
    楊國樞、文崇一、吳聰賢、李亦園 (民67 ) 社會及行為科學研究法 東華書局

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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002005186
    Data Type: thesis
    Appears in Collections:[心理學系] 學位論文

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