| Reference: | 參考書目
中文書目
文崇一 「青年工人的休閒問題」，中央研究院民族學研究所專刊。第二四期。台北，民六七年八月，頁二四三~二五九。
宋同慶 「電視觀眾的行為分析與研究」，碩士論文。台北；政大企業管理研究所，民七一。
汪琪 「傳播科技及其對美國新聞事業的影響」，報學。第七卷第二期。台北，民七三，頁一三八。
李雙燕 「表演藝術觀賞者生活型態之研究」，碩士論文。台北；政大新聞研究所，民七七。
林清江 教育社會學。台北；國立編譯館，民六一，頁一三八~一六○。
吳聰賢 「研究的性質與類別」，見楊國樞、文崇一、吳聰賢、李亦園編：社會及行為科學研究法。台北：東華書局，民七四。
胡哲生 「電視觀賞者區隔分析」，碩士論文。台北：台大商學研究所，民七十。
馬濟華 「電視觀眾區隔與電視節目偏好研究」，碩士論文。台北；政大企業管理研究所，民七一。
陳振國 「台灣電視兒童節目對兒童的影響」，碩士論文。台北：政大新聞研究所，民五七。
陳彰儀 「台北市已婚職業婦女之休閒興趣與參與情形」，民意學術專刊。台北，民七四年秋季號，頁一○三~一○九。
彭芸 「傳播科技的新發展」，國際傳播與科技。台北；三民書局，民七五。
曾繁藤、吳奇勳 「直接廣播衛星法規與管理」，一九八五年科際整合研究會論文。台北：科技。民七四。
潘家慶、王石番、謝瀛春 台灣地區民眾傳播行為研究（1986）。台北：行政院國家科學委員會，民七五，頁二五五~二六三。
鄭銓泰 「台北市已婚婦女生活型態與媒體接觸行為之研究」，碩士論文。台北：台大商學研究所，民七○。
羅文坤 「掃描行銷環境窺測消費生活」，行銷傳播學。台北：三民書局，民七五，頁六○九~六三七。
英文書目
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Adler, RichardUnderstanding Television:AnOverview of the Literature ofthe Medium as a Social and Cultural Force, in Douglass Cater & Richard Adler (eds.), Television as a Social Force: NewApproaches to TV Criticism, SanFrancisco, Calif.: Curt Chelin,1975, pp.23-47.
Andreasen, Alan R. Leisure Mobility and LifeStyle Patterns, Chicago, Ill.: American Marketing AssociationConference Proceedings,Winter1967.
Berkman, Havold W. and Gilson, Christopher C.Consumer Behavior: Concepts andStrategies, Encino: Dickenson,1978 .
Boyd,Douglas A. "Third World Pirating of U.S.Films and Television Programsfrom Satellites", JournalofBroadcasting & Electronic Media, 32（2）: 140-161, 1988.
Comstock, George "Television and Human Behavior", in Richard Adler （ed.）,
Understanding Television, NewYork: Praeger, 1978.
Critohley, R.A.Television and Media Effect, London: The British Burean ofTelevision Advertising, 1974.
Demby, Emanuel"Psychographics and form Whence It Cam ", in William D. Wells
（ed.）, Life Style and Psychographics, Chicago Ill .: American MarketingAssociation, 1974, pp.3-30.
Elliott, Philip "Uses And Gratifications Research:A Critique And A Sociological Alternative",in Tay G. Blumer&ElihuKatz ( eds.), The Uses of Mass Communications:Current Perspectives onGratifications Research, Beverly –Hills, Calif.: Sage, 1974.
Engel, James F.,BlackWell, Roger D. &Kollat, DavidT. Consumer Behavior, 3rd ed.,Illinois: Horts 1978.
Gerbner, G., Grose, L.,Morgan, M. and Signoriell,N."The Mainstreaming of America:
Vilence Profile NO.11 "Journalof Communication, 30(2): 10-29,1980.
Goldhamer, Herbere"The Social Effects of CommunicationTechnology", in WilburSchramm and Donald F. Roberts (eds.),The Process and Effects ofMass Communication, Chicago, Ill.: University of Illinois Press, pp.945-946.
Hall, C.S. and Lindsey, G. Theories of Personality,New York: Wiley, 1957.
Hirsch, P. and Panelas, T. "Who Watches How MuchTelevision or None At All?):Profiles and Changes Since 1975", Paper presented to the AmericanAssociation of Public Opinion Research, at Buck Hill Falls, Pa.,1981 .
Jacklin, P."Representative Diversity", Journalof Communication, 28(2):85-88, 1978.
Janowitz,Morris The Community Press in an UrbanSetting, Glencoe: The Free Press,1952..
Katzman, P."Television Soap Operas: What`s BeenGoing On Anyway? ",Public Opinion Quarterly, 36: 200-212, 1972.
Kline, F. Gerald Media Time Budgeting as a Functionof Demographics and Life Style,
Journalism Quarterly, 48: 211-221,Summer 1971.
Kline, F. Gerald &Tichenor, Philip J. (eds.) Current Perspectives in Mass Communication Research, Beverly Hills, Calif.: Sage, 1972.
Kubey, Robert W."Television Use in Everyday Life:Coping withUntrusted Time", Journalof Communication, 36(3): 108-123,1986.
Lazer, William "Life Style Concepts and Marketing.",in Stephen A. Greyer (ed.), TowardScientific Marketing, Chicago, Ill.:American Marketing Association, 1963, pp.140-151.
MaCcoby, Eleanor "Television: Its Impact on SchoolChildren", Public Opinion Quarterly, 15: 421-444, Fall 1951.
McPhail, T.L. Electronic colonialism: The futureof international broadcasting andcommunication, Newbury Park, Calif.: Sage, 1987.
McQuail,DanisToward a Sociology of Mass Communications, Collier: Macmillan, 1969.Mass Communication Theory: An Introduction,Beverly Hills, Calif.:Sage, 1983, pp. 166-167.
Milbrath, L.W. and M.L. Goel Political Participation: How and Why Do People Get Involvedin Politics?, Chicago, Ill.: RandMcNally College publication, 1977,pp. 113-114.
Morrison, A.J. "Mas s Media Use by Adults", American Behavioral Science, 23(1): 71-93,1979 ,
Novak, Michael "Television Shapes the Soul", in Douglass Cater & Richard Adler(eds.), Television as a Social Force: New Approaches to TV Criticism, San Francisco, Calif.: Curt Chelin, 1975, pp.12-14.
Phillips, David "The Impact of Fictional Television Stories on U.S. Adult Fatalities: No Evidence on the Effect of the Mass Media on Violence",American Journal of Sociology, 87(6): 1340-1359, 1982."The Impact of Mass Media Violenceon U. S. Homicides ", American SociologicalReview, 48:560-568, 1983.
Plummer,Joseph T. "Life Style Patterns: A New Constraintfor Mass Communications
Research", Journal of Broadcasting,6(1), Winter 1971. Richardson, D. Measuring the Role of Media inPeople`s Lives, Thomson Awards,1971.
Rogers, Everett M. Communication and Development, Berkley: Sage,1976. Communication Technology, New York: The Free Press, 1986.
Steiner G.A. The People Look at Television: A Study of Audience Attitude,New York: Copt, 1963.
Tucker, D.E. "A Multivariate Analysis of SoapOpera Viewers", Unpublished Dissertation J Bowling GreenState University"1977.
Villani, Kathryn E.A. "Personality/Life Styleand Television Viewing Behavior,"Journal of Marketing Research,XII, pp.432-439 1975.
Webster, James G. 〝Audience Behavior in the New Media Environment 〞,Journa1 of Communication, 36(3): 77-91, 1986.
Webster, Noah Webster`s Third New International Dictionary, CambridgeMass.: G.&.C. Merriam Co., 1973.
Wells, William and Tigert Doug "Activities, interests and opinions "Journal of Advertising Research, 11, August1971, pp.27-35.
Wells, William D. "Life Style and Psychographics: Definitions, Uses and Problems", in William D. Wells,(ed.), LifeStyle and Psychographics, Chicago, Ill.: American Marketing Association,pp.317-363.
Wells, William D. and Raynolds Consumer Behavior,New York: McGraw Hill, 1977.
Williams, Raymond Television: Technology & CulturalForm, New York: Shocken Books, 1975, pp. 9-12.
Winett, Richard, Ingrid Leckliter, Donna Chinn, & Brain Satchel"Reducing Energy Assumption: The Long-term Effects of A Single TV Program ", Journalof Communication, Summer 1984, pp. 37- 51.
Wright, Charles R. "The Social Impact of the New Communication Technology"Mass Communication-A Sociological Perspective, New York: Radnm House, 1986. |
