| Reference: | 參考書目
(一)中文部分
1.丁虹，民營企業經理人員價值觀與生活型態之研究，台北:國立政治大學企業管理研究所碩士論文，民國七十二年六月。
2.宋同慶，電視觀眾的行為分析與研究，台北：國立政治大學企業管理研究所碩士論文，民國七十三年。
3.李金銓，大眾傳播理論，台北：三民書局，民國七十二年。
4.李瞻，「我國電視觀眾看電視之習慣」，廣播與電視，三十四期，民國六十七年。
5.杜麗芳，新聞性電視節目收視動機與行為研究，台北：國立政治大學新聞研究所，民國七十三年。
6.周希平，電影觀賞行為之分析與研究，台北：國立政治大學企業管理研究所碩士論文，民國七十五年。
7.林邦傑，統計方法的選擇與統計電腦套裝軟體的使用，台北：正昇教育科學社，民國七十五年。
8.施長要，「論電視的公眾服務」，廣播與電視，第三十期，民國六十五年九月，頁36。
9.胡哲生，電視觀賞者區隔分析，台北：國立台灣大學商學研究所碩士論文，民國七十年。
10.馬濟華，電視觀眾區隔與電視節目偏好研究，台北：國立政治大學企業管理研究所碩士論文，民國七十一年。
11.陳以瑚，台北市民收看電視動機之研究，台北:國立政治大學新聞研究所碩士論文，民國七十一年。
12. 黃俊英，多變量分析，第三版，台北:中國經濟企業研究。
13. 鄒景雯， 「節目製作風狂吹三台」自立晚報，第十三版，民國七十七年十二月二十五日。
14. 黃新生，「電視新聞的神話結構與意義」媒介批評:理論與方法，台北:五南圖書出版公司，民國七十六年一月。
15. 許嘉猷，「社會結構、生活風格與消費支出」，台北:中國社會學刊，第十二期，民國七十七年十二月，頁33-52。
16. 陳麗秋，心理與社會性變數對女性化粧品購買使用行為之影響，中華民國市場拓展學會七十二年年會論文集，民國七十三年二月，頁117-126。
17. 萬水平，台北市一般家庭報紙消費行為之研究，台北:國立台灣大學商學研究所，民國七十七年。
18. 彭樹慧，「男有分、女有歸，心理行銷上路」，卓越雜誌，民國七十七年八月，頁10-39。
19. 鄭瑞城，透視傳播媒介，台北:經濟與生活出版公司，民國七十七年。
20. 樓榕嬌，電視新聞研究，台北:黎明書局，民國七十一年:頁4 。
21.潘家慶、玉石番、謝瀛春，台灣地區民眾傳播行為研究，行政院國家科學委員會資助專題報告，民國七十五年。
22. 譚君毅，「電視新聞爭霸戰」， 台北:新聞鏡周刊， 15、16期，民國七十八年二月，頁40-42。
23. 曠湘霞，電視節目收看動機與行為研究，台北:行政院新聞局專題研究報告，民國七十二年。
24. 羅文坤，行銷傳播學，台北:三民書局，民國七十五年。
(二)英文部分
1. Bass, Frank M., Edgar A. Pessemier and Douglas J. Tigert, "A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection", Joural of Business, 42, 1969, pp.337-363.
2. Berkman, Harold W. and Christopher C. Gilson, Consumer Behavior : Concepts and Strategies, Encins : Dickenson, 1978.
3. Berlo D.K., Lemart J. B., and Mertz R. J., "Evaluation the Acceptability of Message Sources," Public Opinion Quarterly, 33, 1970, pp.563-576.
4. Blumler, J.G., "The Role of Theory in Uses and Gratification", in Communication Research, 1979, 6, pp.9-36.
5. Demby, Emanuel "Psychograaphics and from Whence It Came " , in Williams D. Wells, (ed.) Life Style and Psychographics, Chicago, Ill: American Marketing, Association. 1974.
6. Dichter, Ernest, Handbook of Consumer Motivation, New York: Mcgraw-Hi11, 1964.
7. Donohew, L., Philip Palmgreen, and J. D. Rayburn"Social and Psychological Orgins of Media Use A Life Style Analysis", Journal of Broadcasting & Electronic Media, 1987, pp.255-278.
8. Engel, James F. and Rogers D. Blackwell, David F. Kollat. Consumer Behavior, 5th edition, 1986,台北：華泰書局翻印。
9. Feldman. Saul D., Leisure Mobility and Life Style Pattern, AMA Conference Preceedings, 1967, pp.56-62.
10. Feldman, Saul D. and Gerald W. Thielbar, Life Style: Diversity in American Society, Boston: Little, Brown and Co., 1972, pp.1-8.
11. Hall. C. S. and G. Lindsey, Theories of Personality, New York, Wiley, 1957.
12. Hawkins, Del I., Kenneth A. Coney, and Rogers J. Best, Consumer Behavior: Implication for Marketing Strategy, Dallas, Tx : Business Publication, Inc.,1980.
13. Hustad. Thomas P. and Edgar A. Pessemier "The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measured”, in Williams D. Wells, (ed.), Life Style and Psychographics, Chicago: AMA, 1974, p.37.
14. Katz, E., J.G. Blumler, and M. Gurevitch, "Utilization of Mass Communication by the Individual.", in J. G. Blumler and E. Katz (eds.), The Uses of Mass Communication, Beverly Hills, California: Sage, 1974, pp.11-35.
15. Koponen, Arthur, "Personality Characteristics of Purchasers," Journal of Advertising Research, 1, 1960, pp.6-12.
16. Lasswell, Horald, "The Structure and Function of Communication in Society," in W. Schramm & Donald Roberts (eds.), The Process and Effects of Mass Communication, Urbana, Illinois: University of Illinois Press, 1948.
17. Lazer, William, "Life Style Concepts and Marketing," in Stephen A. Greyer, (ed.), Toward Scientific Marketing, Chicago, Ill. American Marketing Association,1963.
18. Levy, Mark R., "The Audience Experience with Television News," Journalism Monographs, 55, 1979, pp.1-29.
19. Levy, Mark R., "Watching TV News as Para-Social Interaction", Journal of Broadcasting, 23. 1979, pp.G9-80.
20. Massy. William F., Ronald E. Frank, and Yoram Wind, Market Segmentation, Englewood Cliffs, W. J. Prentice- Hall, 1972, pp.29-30.
21. Mayer, K. B., Class and Society, New York Random House, 1955.
22. McDonald, Daniel G. and Stephen D. Reese, "Television News and Audience Selectivity", Journal Quarterly, 64. 1987, pp.763-769.
23. McLeod, J. M. and Lee B. Becker, "The Uses and Gratification Approach", Handbook of Political Communication, Dan D. Nim and Keith R. Sanders (eds) , Beverly Hills: Sage, 1981, pp.67-99.
24. McQuail, Denis, "Concepts of The Audience", Mass Communication Theory, London: Sage, 1983, pp.153-154.
25. McQuail, Denis, "What is Mass Communication? ", Mass Communication Theory, London : Sage, 1983, p.31.
26. O`Keefe Jr., G. J. and H. T. Spetnagel, "Patterns of college Undergraduates’Use of Selected News Media,”Journal Quarterly, 50. 1973. pp.543-548.
27.Plummer, Joseph J. “Life Style Patterns : A new Constraint for Mass Communication Research”, Journal of Broadcasting, 16, 1971, pp.79-89.
28. Plummer, Joseph J. “The Concept and Application of Life Style Segmentation”, Journal of Marketing, 38, 1974 , pp.33-37.
29. Reynolds, Fred D . and William D . Wells, Consumer Behavior, New, York : McGrow-Hill, 1977.
30. Reynolds, Fred D . William R . Darden ”Construing Life Style and Psychographics”, in William D . Wells, (ed. ) , Life Style and Psychographics, Chicago Ill . : American Marketing Association , 1974 .
31. Robertson , Thomas S., Joan Zielinshi , and Scott Ward , Consumer Behavior, Glenview : Scott, Foreman and Company, 1984.
32. Schramm, W., Mass Media & National Development, Standford Calif : Standford University Press, 1964, pp. 127-144.
33. Smith, James R., “Student and Public Judgments of TV News : A Factor Analytic Study“, Journal of Broadcasting, 21 , 1977, pp.111-121.
34. Tigert, Douglas T. "Life Style Analysis as a Basis for Media Selection", in Williams D. Wells(ed.), Life Style and Psychographics, Chicago: AMA, 1974, pp. 173-175.
35. Wells, William D. "Psychographics : A Critical Review", Journal of Marketing Research, 12, 1975, pp.196-213.
36 Wilams, Richard H. and Claudine G. Wirth, Lives Through the Years : Styles of Life and Successful Aging, New York : Atherton, 1965.
37, Wilson, Clark L. "Homemaker Living Patterns and Maarketplace Behavior: A Psychometric Approach", in John S. Wright and Jac L. Gold Stuckor (eds.), New Ideas For Successful Marketing, Proceedings of the American Marketing Association, 1966, pp.305-331.
38. Wind, Yoram and Paul E. Green, "Some Conceptual, Measurement, and Analystical Problems in Life Style Research", in William D. Wells (ed.), Life Style and Psychographics, Chicago, Ill. : AMA, 1974, p.108.
39. Wulfemeyer, K. T., "The Interest and Perference of Audiences for Local Television News", Journal Quarterly, 60, 1983, pp.323-328.
40. Ziff, Ruth, "Psychographics for Market Segmentation", Journal of Advertising Research, 11, 1971, pp.3-10. |
