| Reference: | 參考書目
中文部分
1.施文森，保險法修正建議。
2.孫堂福，台灣之產物保險事業，台銀季刊，26卷3期。
3.財務部保險業務發展專案小姐，第一次全國保險會議議題研究報告，民國七十二年。
4.人壽保險業務統計年報，壽險公會編印，民國76年、77年。
5.施文森，保險法總論。
6.張愛華，消費者商店印象之研究，政大企研所碩士論文，民國66年。
7.楊瑞明，企業印象之研究，交大管研所碩士論文，民國66年。
8.石建濤，企業印象之理論與實證研究，文大企研所碩士論文，民國69年。
9.陳士斌，企業形象之研究，台大商研所碩士論文，民國73年。
10.王學孔，企業形象對消費決策影響之研究，政大企研所碩士論文，民國75年。
11.台北市統計年報，台北市主計處編印，民國76年。
12.中華民國統計年報，內政部編印，民間77年。
二、英文部分
1.LOMA, Marketing.
2.Authur, Meidan, "Marketing Strategies, Organization and Performance Control in Insurance" Journal of Risk and Insurance, Sep. 1982, P.390.
3.Christopher, H. Lovelock, " Classifying Services to Gain Strategic Marketing Insights", Journal of Marketing,Summer, 1983.
4.Detwiler Jr. Richard. M, "Risk: What Does it Mean to You?" , Insurance Review, 1984, July.
5.LIMRA, "Buyer - Initiated Sales and Agency System Research Report", May 10, 1979.
6.Philip Kotler, Principles of marketing, 3rd ed, Prentice Hall International Edition.
7.Kenneth Boulding, The Image (Ann. Arbor, U. of Mishigan Press 1956).
8.Pierre Martineau, "The Corporate Personality, Developing the Corporate Image", Lee Bristol Jr. (N.Y. Charles Scribner`s Sons 1960).
9.Federick E. Webster JR. Marketing Communication, Modern Promotional Strategy (N.Y. The Ronald Press Co.).
10.Aaron J. Spector, Basic Dimensions of the Corporate Image,Oct. 1961, vol. 25. No.6 Journal of Marketing.
11.C.A. Kirk Patrick, Advertising, Mass Communication in marketing, 2nd ed. (U of North Carolina).
12.Leonard, L. Berry, The Components of Department Store Image, a Theoretical & Empirical Analysis, Journal of Retailing, Vol.45, Spring 1969.
13.C. E. Osgood, C. J. Suci & P. H. Tannenbaum, The Measurement of Meaning, Urbana: U of Illinois Press, 1957.
14.S. I. Haya Kawa, Language in Thought & Action (2nd ed),N. Y. Harcourt, Brace & World Inc. 1964.
15.C. Glenn, Walters, Consumer Behavior - Theory & Practice (Richard D. Iin Inc. 1974).
16.Aubrey Wilson. The Marketing of Protessional Services megraw-Hill Book Co.
17.Philip Kotler, "Behavioral Models for Analyzing Buyes" Journal of Marketing, Vol.29, Oct. 1965.
18.Engel, Blackwell, "Consumer Behavior" 4th ed.
19.Theodore Clevenger, JR; Gilbert A. Lazier & Margaret;Leitner Clark, Measurement of Corporate Image by the Semantic Differential, Journal of Marketing Research,Feb. 1965.
20.Collier`s Dictionary.
21.Williarn A. Mindak, Fitting the Semantic Differential to the Marketing Problem, Journal of Marketing, Apr. 1961.
22.Hughes, G.D., Some Confounding Effects of Forced Choice Scale, Journal of Marketing Research, Vol.6, May. 1969. |
