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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/93307
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/93307


    Title: 進口冷凍牛肉對土產牛肉之影響—從消費者觀之
    Authors: 張欽棟
    Zhang, Qin-Dong
    Contributors: 劉水深
    Liu, Shui-Shen
    張欽棟
    Zhang, Qin-Dong
    Keywords: 企業管理
    管理
    BUSINESS-ADMINISTRATION
    MANAGEMENT
    Date: 1975
    Issue Date: 2016-05-06 11:55:21 (UTC+8)
    Abstract: 論文擬探討的主題是,從市場觀點,看進口冷凍牛肉對土產牛肉之影響,構成
    市場之三大要素為人、購買能力、購買意願。因此論文之第一部份為市場區隔,說
    明各類型消費者及其影響因素(區隔變數)第二部份為消費行為之研究,調查其消
    費習慣、選購標準,對各種品類(土產、冷凍牛肉)之印象、偏好,及在各時期(
    冷凍牛肉大量上市前,上市初期,最近半年)之品類轉換情形,並探討當冷凍牛肉
    價格上漲後,消費者之預期反應。第三部份為用區別分析區隔各類型之消費者,最
    後則為本論文之結論與建議。
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002008570
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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