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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/93312
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/93312


    Title: 消費者採用新產品決策程序之研究—人造肉之實例
    Authors: 江正興
    Jiang, Zheng-Xing
    Contributors: 劉水深
    Liu, Shui-Shen
    江正興
    Jiang, Zheng-Xing
    Keywords: 企業管理
    管理
    BUSINESS-ADMINISTRATION
    MANAGEMENT
    Date: 1975
    Issue Date: 2016-05-06 11:55:32 (UTC+8)
    Abstract: 本研究主要內容係探討消費者採用新產品的決策程序。試圖就該程序的各階段
    —知曉、說服、決策、肯定—的影響因素加以研究。除了探究影響消費者採用或拒
    斥新產品之因素以作為擬定加速新產品擴散之行銷策略的基礎外,並據以評估新產
    品接受的程度及對消費者訴求的策略是否有當。以確保新產品確實為消費者所接受
    。最後並根據影響消費者創新決策程序之因素,探討辨別早期消費者之可行性,以
    作為選定早期目標市場參考。
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002008575
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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