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    政大典藏 > College of Commerce > Advanced MBA, NCCU > Theses >  Item 140.119/95210
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/95210

    Title: 應用網路推廣創新醫療技術-以非營利組織口腔雷射醫學會個案為例
    The promotion of an innovative medical technology through Websites-A case study of the NPO Website of Taiwan academy of laser in dentistry (TALD)
    Authors: 林紋瑜
    Lin, Wen Yu
    Contributors: 洪叔民
    Lin, Wen Yu
    Keywords: 電子醫療網站
    e-health Websites
    Web 2.0
    Date: 2010
    Issue Date: 2016-05-09 15:20:38 (UTC+8)
    Abstract: Web2.0的盛行改變了目前網路資訊傳播方式,民眾對網路資訊擴散參與度也日益增加及重要,電子醫學網站肩負健康衛教資訊及新技術推廣的重責,如何利用Web2.0的特性,讓民眾可以輕易、適時、適所獲得相關醫學資訊是所有醫學網站所要研究的課題。因此除了如何提供質優量多且可信度、專業性高的醫療資訊外,醫學網站更要研究並了解民眾的實際需求期望及最易接受的資訊管道方式,使得相關資訊能無礙地傳送到民眾面前。本研究即以個案研究的方式,來探討如何藉由Web 2.0網路資訊平台及資訊管道設計概念,利用創新擴散策略思考及方法來推廣相關新醫療科技,使非營利組織也能像其他電子商務網站的經營方式一樣,與使用者建立價值共創的關係;並繼續延伸探討後續推廣策略建議,以提供相關網站經營參考。

    The popularity of the concept of Web 2.0 has altered the ways information transmitted, and increases the importance of the participation of internet users on disseminating information. Electronic-health websites (e-health websites) have great responsibility of promoting the public health education and new medical technologies and treatments to the public. It is an important task for these websites applying the concept of web 2.0 to provide the public the easy and timely access to relevant information. In addition, e-health websites should also offer trustworthy and professional health information to meet the expectation of the users. In this study we use a case study to examine how to apply Technology Acceptance Model (TAM) and the concept of web 2.0 to understand the promotion of the new medical technologies and treatments. The results will help Non-Profit Organization (NPO) to transform to a highly efficient information exchanging platform and also to establish the relationship of value co-creation website.

    Our case website is the Taiwan Academy of Laser in Dentistry (TALD) that is different from other medical websites using traditional approach of providing static information (Web 1.0). This website is interactive and user-oriented by integrating the medical cases from dentists, latest medical news, most recent medical breakthrough, functions of searching the nearest dentists, introductions of dental clinics, and son on. This new model allows the regular users to find the relevant information in a timely manner. By survey and in-depth interviews, we are able to analyze the users’ behavior and provide recommendations for management to improve its performance.
    博碩士論文電子檔案上網授權書 i
    學位考試委員審定書 ii
    謝 誌 1
    中文摘要 2
    Abstract 3
    目 次 5
    表 次 7
    圖 次 9
    第一章、 緒論 10
    第一節 研究背景 11
    第二節 研究目的與動機 17
    第三節 研究流程 18
    第二章、 文獻探討 20
    第一節 網路醫療相關文獻探討 20
    第二節 科技接受模式 24
    第三節 顧客滿意度 25
    第四節 信任 28
    第五節 個案介紹 29
    第三章、 研究方法與設計 40
    第一節 研究架構 40
    第二節 研究分析方法 41
    第三節 變數操作說明 41
    第四節 問卷設計 45
    第五節 界定研究範圍、對象以及抽樣方法 49
    第六節 統計分析方式 49
    第四章、 資料分析與結果 54
    第一節 信度與效度分析 54
    第二節 樣本結構與敘述統計分析 58
    第三節 T檢定及ANOVA 66
    第四節 相關性分析 74
    第五節 迴歸分析 75
    第六節 結構模式分析 76
    第七節 深度訪談分析 79
    第五章、 結論與建議 82
    第一節 研究結論 82
    第二節 管理意涵 85
    第三節 研究貢獻、研究限制與未來方向 89
    參考文獻 91
    附件一 醫療機構網際網路資訊管理辦法草案 96
    附件二 口腔雷射療程建議價目表 98
    附件三 問卷內容 99
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094932329
    Data Type: thesis
    Appears in Collections:[Advanced MBA, NCCU] Theses

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