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    題名: How a Man Reshapes the Image of a Country?: Analysis of President Ma’s Image among Shang Hai City from the Soft Power Perspective
    作者: 詹偉伶
    Chan, Doreen
    貢獻者: 耿曙
    Keng, Shu
    詹偉伶
    Chan, Doreen
    關鍵詞: 柔性權力
    兩岸關係
    馬英九
    民主化
    Soft Power
    The Cross-straits Relations
    Ma Ying-jeou
    Democratization
    日期: 2009
    上傳時間: 2016-05-09 15:44:55 (UTC+8)
    摘要: 
    The concept of “soft power” was popularized by Joseph Nye’s works in the 1990s. It is then often referred to the ability of a political body, such as a state, to indirectly influence the behavior or interests of other political bodies through cultural or ideological means. This paper seeks to apply this idea to the study of cross-Strait relations to see whether Taiwan might exert soft power against China. As we know, it is not just Taiwanese that are highly concerned with the 2008 election of Taiwan. We take this election and especially President Ma as an example to see whether Ma can help facilitate the image of Taiwan and democracy among Chinese. After interviews on several dozen Chinese college students, we found that Ma’s image, as the soft power, does make the difference. And if Taiwan can make best use of its soft power, we may not need so much military buildup to defend Taiwan.
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    描述: 碩士
    國立政治大學
    中國大陸研究英語碩士學程(IMCS)
    96925023
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096925023
    資料類型: thesis
    顯示於類別:[中國大陸研究英語碩士學程(IMCS)] 學位論文

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