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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/96221
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/96221


    Title: 台灣電視節目內容多元化之研究
    The Study of TV Program Diversity in Taiwan
    Authors: 陳一香
    Chen, Yi-Hsiang
    Contributors: 鄭瑞城
    彭芸

    Cheng, J. C.
    Peng, Bonny

    陳一香
    Chen, Yi-Hsiang
    Keywords: 多元論
    多元文化論
    媒介多元化
    垂直多樣性
    水平多樣性
    pluralism
    multiculturalism
    media diversity
    vertical diversity
    horizontal diversity
    Date: 2000
    Issue Date: 2016-05-10 18:49:16 (UTC+8)
    Abstract: 在傳播領域,多元化一直是媒介追求的目標,但是何謂多元化卻是一個尚未被精確界定的名詞,多元化雖源於政治上的多元主義,但隨著民主政治的發展,媒介多元化的概念亦隨之成長。多元化的意涵除了指涉政治多元所含蓋的「競爭」、「參與」、「分權」及「制衡」等概念外,更包括媒體表現的多元,多元主義在大眾傳播的實踐已被視為抗拒媒體單一化、提供更多選擇、反映社會差異、落實言論自由與保障少數族群傳播權益的重要理念。國內目前有關多元化的論述尚未成熟,也未將多元化的概念具體落實於傳播政策的設計,實證研究更為缺乏。本論文藉此檢視有關多元化概念的相關理論,追溯多元化概念的淵源背景,分析媒介多元化的政策理念,並釐清媒介多元化概念之面向與意涵,以作為建立客觀評量媒介多元化的指標依據。根據此一指標架構,進行電視節目內容多元化的實證研究,分析台灣電視媒體在多頻道環境下的節目多樣性,以及新電台加入對節目多樣性所造成的變化。
    The value of media diversity has always been pursued as an end for mass media, but questions about what are the concepts of diversity are not specifically defined. Although diversity has its primary reference to political plural concept of separation of powers, the appeal of diversity for mass media in modern society has been extended as a critical response to centralized control and conformity by providing the social difference and minority access, maximizing consumer choice and encouraging alternative voices and expression.
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