| Reference: | 一、中文部分
司徒達賢（民84），策略管理，台北：遠流出版社。
李長政（民74），分配通路滿意水準之研究，國立政治大學企業管理研究所碩士論文。
杜書伍（民83），「科技產業現代化行銷通路的策略」，全國零售通路現代化研討會論文集，台北：經濟部商業司、中華民國中小企業專業經理人協會、與台灣大學管理學院台灣產業研究中心。
余朝權（民80），現代行銷管理，台北：五南圖書出版公司。
李銘哲（民71），行銷權力之衝突分析，國立政治大學企業管理研究所碩士論文。
宋徽瀛（民68），市場情報價值之評估及其在管理上之運用，私立文化大學企業管理研究所碩士論文。
林大侯（民83），中華民國資訊電子工業年鑑，台北：財團法人台灣經濟研究院。
周國全（民79）， 「我國大、中、小電腦市場及廠商通路策略」，資訊工業透析，台北：財團法人資訊工業策進會資訊市場情報中心。
周國全（民81），「我國大、中、小電腦行銷通路滿意度分析」，資訊工業透析，台北：財團法人資訊工業策進會資訊市場情報中心。
林進興（民78），國外行銷道路衝突之控制與管理，國立台灣大學商學研究所碩士論文。
洪順慶（民69），我國大貿易商行銷通路系統之研究，國立政治大學企業管理研究所碩士論文。
荒川圭基（民80），行銷管理電腦化之戰略與戰銜，吳國禎譯，台北：經濟部國際貿易局。
許士軍（民83），管理學，台北：東華書局。
陳石城（民68），分配通路權力衝突與控制之研究，國立政治大學企業管理研究所碩士論文。
陳永濱（民77），通路成員滿意水準與通路績效之研究一一食品批發商之個案研究，私立淡江大學管理科學研究所碩士論文。
梁昇玉（民74），汽車經銷通路的權力和衝突，國立政治大學企業管理研究所碩士論文。
張翠玲（民80），連鎖加盟體系總公司控制力之探討一一特許加盟與自願加盟之比較，國立中興大學企業管理研究所碩士論文。
程釱坤（民69），大貿易商行銷情報部門功能之探討，國立政治大學企業管理研究所碩士論文。
詹文男（民79），「我國PC市場經銷通路分析」，資訊工業透析，台北：財團法人資訊工業策進會資訊市場情報中心。
詹文男（民82），「1992年國內個人電腦市場分析」，資訊工業透析，台北：財團法人資訊工業策進會資訊市場情報中心。
詹文男與張光平（民84），「我國個人電腦市場現況與展望」，資訊工業透析，台北：財團法人資訊工業策進會資訊市場情報中心。
趙義隆（民72)，國產小汽車代理制與經銷制通路力量之比較，國立台灣大學商學研究所碩士論文。
賴鑫奎（民70），對經銷商管理與控制之研究一一台灣家電業實例研究，國立政治大學企業管理研究所碩士論文。
蔡坤志（民82），通路內領導、衝突、滿意度及績效間結構關係之探討一一加盟便利連鎖店為例，國立中興大學企業管理研究所碩士論文。
蔡明修（民80），供應商權力塑造之研究一一台灣地區個人電腦業之實證，國立中興大學企業管理研究所碩士論文。
鄭基正（民77），我國各外銷市場之通路策略比較研究一一電工器材業，國立政治大學企業管理研究所碩士論文。
劉熙玲（民78），行銷資訊可信度與新產品發展績效相關之研究，國立政治大學企業管理研究所碩士論文。
謝仁和（民82），個人電腦廠商行銷通路中權力關係之實證研究，國立中山大學企業管理研究所碩士論文。
謝益銘（民81），途徑目標領導與通路內衝突、績效之關係研究一一連鎖加盟便利商店之實設，國立中興大學企業管理研究所碩士論文。
戴鴻志（民78），個人電腦產品通路權力關係之研究，私立淡江大學管理科學研究所碩士論文。
霍紹美（民83），跨組織資訊系統對行銷通路成員權力關係之影響一一探索性研究，國立政治大學企業管理研究所博士論文。
二、英文部分
Anderson , James C. & James A. Narus Cl990) , “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, Vol. 54, No. 1, Jan., pp. 42-58.
Andrews , Kenneth Richmond , Edmund Learned , C. Roland Christensen & Joseph L. Вower (1978) , Business Policy: Texts and Cases, 4th ed., Homewood, IL: Irwin Inc.
Ansoff , H. Igor (1965), Corporte Stratey: An Analytic Approach to Business Policy for Growth and Expansion, New York, NY: Mcgraw-Hills.
Attwood , Peter & Nigel Attwood (1992), Logistics of a Distribution System, Brookfield , VТ: Gower PuЫishing Company, Ltd.
Bell, Daniel (1973), The Coming of Post-Industrial Society: A Venture in Social Forecasting, New York, NY: The Basic Press.
Bell, Martin L. (979), Marketing: Concepts and Strategy, 3rd ed., Boston, MA: Houghton Mifflin Company.
Bessen, Jim (1993), “Riding the Marketing Information Wave,” Harvard Business Review, Vole 71, No. 5, • Sep.-Oct., pp. 150-160.
Blake, Robert Rogers & Jane Srygley Mouton (1964), The Managerial Grid: Key Orientations for Achieving Production Through People, Huston, TA:Gulf PuЫishing Company, Ltd.
Blank, Steven C. (1984), Practical Business Research Methods, Wesport, Conn.: AVI PuЫishing Company, Inc.
Blattberg, Robert L. & Rashi Glazer (1994), “Marketing in the Information Revolution ,”in The Marketing , Information Revolution, ed. By Robert C. Blattberg, Rashi Glazer & John D. C. Little, Baston, MA: Harvard Business School Press, pp. 9-29.
Blattberg, Robert C., Rashi Glazer & John D. C. Little (1994), The Marketing Information Revolution, Вoston, MA: Harvard Business School Press.
Bonoma, T.V. (1985), “Case Research in Marketing: Opportunities, ProЫem, and a Process,” Journal of Marketing Research, Vol. 22, No. 2, May, Pp. 199-208.
Bowersox, Donald J., David J. Closs & Omar K. Helferich (1986), Logistical Management: A System Integration of Physical Distribution, Manufacturing Support, and Materials Procurement, 3rd ed., New York, NY: Macmillan PuЫishing Company.
Brown, James R. & Gary L. Frazier (1978), “The Application of Channel Power: Its Effects and Connotations,” in Research Frontiers in Marketing: Dialogues and Directions, ed. By Subhash C. Jain, Chicago, IL: I American Marketing Association, pp. 266-270
Bucklin, Louis P. (1966), A Theory of Distribution Channel Sturcture, Berkeley, CA: IBER Special PuЫications.
Bucklin, Louis P. (1967), “Postponement, Speculation and the Sturcture of Distribution Channel,” in The Marketing Channels: A Conceptual Viewpiont, ed. By Burce Mallen, New York, NY: John Wiley & Sons INc., pp. 67-74.
Buzzell , Robert D. (ed.) (1985), Marketing in an Electronic Age, Boston, MA: Harvard Business School Press.
Chandler, Alfered D, Jr. (1962) , Strategy and Structure , Cambridge, MA: The MIT Press.
Clemons, Eric K. & Michael C. Row (1993), “Information, J Power, and Control of the Distribution Channel,” Chief • Executive, No. 85, May, pp. 64-67.
Corey, E. Raymond (1985), “The Role of Information and Communications Technology in Industrial Distribution,” in Marketing in an Electronic Age, ed. By Robert D. Buzzell, Baston, MA: Harvard Business School Press, pp. 29-51.
Dant, Rajiv P. & Patrick L. Schul (1992), "Conflict Resolution Processes in Contractual Channels of Distribution, "Journal of Marketing, Vol. 56, No. 1, Jan., pp. 38-54.
Davidson, William R., Daniel J. Sweeney & Ronald W. Stampfl (1988), Retailing Management, 6th ed., New York, NY: John Wiley & Sons, Inc.
Davis, Duane & Robert M. Cosenza (1985), Business Research for Decision Making, Boston, MA: Kent Publishing Company.
Diamond, Jay & Gerald Pintel (1988), Retailing Today, Englewood Cliffs, NJ: Prenticd-Hall, Inc.
Downs, Carl W., G. Paul Smeyak & Ernest Martin (1980), Professional Interviewing, New York, NY: Harper and Row Publishers, Inc.
EI-Ansary, Adel I. & Louis W. Stern (1972), "Power Measurement in the Distribution Channel," Journal of Marketing Research, Vol. 9, No. 1, Feb., pp. 47-52.
EI-Ansary, Ade I & Robert A. Robicheaus (1974), "A Theory of Channel Control: Revisited," Journal of Marketing, Vol. 38, No. 1, Jan., pp. 2-7.
Etgar, Michael (1976), "Channel Domination and Countervailing Power in Distributive Channels," Journal of Marketing Research, Vol. 13, No. 3, Aug., pp. 254-262.
Etgar, MichaeI (1977), "ChanneI Environment and ChanneI Leadership, "Journal of Marketing Research, Vol. 14, No. 1, Feb., pp. 69-76.
Etgar, Michael (1978), "Selection of an Effective Channel Control Mix," Journal of Marketing, Vol. 42, No. 3, Jul., pp. 53-68.
Fifield, Paul (1992), Marketing Strategy, Jordan Hill, Oxford: Butterworth-Heinemann Ltd.
Frazier, CaryL. (1983), "On the Measurement of Interfirm Power in Channels of Distribution, Journal of Marketing Research, Vol. 20, No. 2, May, pp. 158-166.
Frazier, Cary L. & John O. Summers (1984), "Interfirm Influence Strategies and Their Application within Distribution Channels," Journal of Marketing, Vol. 48, No. 3, Summer , pp. 43-55.
Frazier, Gary L. & John O. Summers (1986), "Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution," Journal of Marketing Research, Vol. 23, No. 2, May, pp. 169-176.
Frazier, Gary L. & Raymond C. Rody (1991), "The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels," Journal of Marketing, Vol. 55, No. 1, Jan., pp. 52-69.
French, John R.P. & Bertram Raven (1960), "The Bases of SociaI Power," in Group Dynamics, 2nd ed., ed. by Darwin Cartwright & A. F. Zander, Evanston, IL: Row Peterson, pp. 259-269.
Gaski , John F. (1984), "The Theory of Power and Conflict in Channels of Distribution," Journal of Marketing, Vol. 48, No. 3, Summer , pp. 9-29.
Gaski, John F. & John R. Nevin (1985), "The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel, "Journal of Marketing Research,
Vol. 22, No. 2, May, pp. 130-142.
Glazer, Rashi (1991), "Marketing in an Information Intensive Environment: Strategic Implications of Knowledge Implications of Knowledge as an Asset," Journal of Marketing, Vol. 55, No. 4, Oct., pp. 1-19.
Glazer, Rashi (1993), "Measuring the Value of Information: The Information-Intensive
Organization ," IBM Systems Journal, Vol. 32, No. 1, pp. 99-110.
Glueck, William F. & Lawerence R. Jauch (1984), Business Policy and Strategics Management, 4th ed., New York, NY: McGraw-Hill, Inc.
Hiam, Alexander & Charles D. Schewe (1992), The Portable MBA in Marketing, New York, NY: John Wiley & Sons, Inc.
Hofer, Charles W. & Dan E. Schendel (1985), Strategy Formulation: Analytical Concepts, Boston, MA: Harvard Business School Press.
Hunt, Shelby D. & John R. Nevin (1974), "Power in a Channel of Distribution: Sources and Consequences," Journal of Marketing Research, Vol. 11, No. 2, May, pp.186-193.
Ing, David & Andrew A: Mitchell (1994), "Point-of-Sale Data in Consumer Goods Marketing: Transforming the Art of Marketing into the Science of Marketing," in The
Marketing Information Revolution, ed. by Robert C. Blattberg , Rashi Glazer & John D.C. Little, Boston, MA: Harvard Business School Press, pp. 9-29.
Jain, Subhash C. (1985), Marketing Planning and Strategy, 2nd ed., Cincinnati, OH: South-Western Pbulishing Co.
John, George (1984), “An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Charmel,” Journal of Marketing Research, Vol. 21, No. 3, Aug., pp. 278-289.
Johnson, Jean L., Harold F. Koenig & James R. Brown (1985), “The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions,” in AMA Educators’ Proceedings, ed. By I Robert F. Lusch, Chicago, IL: American Marketing Association, pp. pp.160-165.
Johnson, Jean L., Tomoaki Sakano, Joseph A. Cote & Naoto Onzo (1993), “The Exercise of Interfirm Power and Its I I Repercussions in U.S.-Japanese Channel Relationals,” Journal of Marketing, Vol. 57, No. 2, Apr., pp. 1-10.
Johnston, Russell & Paul R. Lawrence (1988), “Beyond Vertical Integration—the Rise of the Value-Adding I Partnership,” Harvard Business Review, Vol. 66, No. 4, Jul.-Aug., pp. 94-101.
Kale, Sudhir H. (1986), “Dealer Perceptions of Manufacturer Power and Influence Strategies in a Developing Country, “Journal of Marketing Research, Vol. 23, No. 3, Nov., pp. 387-393.
Kasulis, Jack J., Robert E. Spekman & R I chard P. Bagozzi (1979), “A Taxonomy of Channel Influences: A Theoretical Operational Framework,” in Future Directions of Marketing: Proceedings of Two European Colloguia, ed. By George Fisk, Cambridge, MA: Marketing Science Institute, pp. 165-184.
Keith, Janet E., Donald W., Jr. Jackson & Lawrence A. Crosby (1990), “Effects of Alternative Types of Influence Strategies Under Different Channel Dependence Structures,” Journal of Marketing, Vol. 54, No. 3, Jul., pp. 30-41.
Kenneth, Andrews, Edmund Learned, C. Roland Christensen & William Guth (1965), Business Policy: Texts and Cases, Homewood, IL: Irwin Inc.
Kotler, Philip (991), Marketing Management: Analysis, Planning, Implementation, and Control, 7th ed., Englewood Cliffs, NJ: Prenticd Hall.
Lassey, William R. & Marshall Sashkin (ed.) (1983), Leadership and Social Change, 3rd ed., San Diego, CA: University Associated, Inc.
Likert, Rensis (1961), New Patterns of Management, New York, NY: McGraw-Hill Book Company, Inc.
Little, Robert W. (1970), "The Marketing Channel: Who Should Lead This Extra-corporate Organization ?" Journal of Marketing, Vol. 34, No. 1, Jan., pp. 31-
38.
Lusch, Robert F. (1976), "Sources of Power: Their Impact on Intrachannel Conflict," Journal of Marketing Research, Vol. 13, No. 4, Nov., pp. 382-390.
Mallen, Bruce (1963), "A Theory of Retailer-Supplier Conflict, Control, and Cooperation," Journal of Retailing, Summer, pp. 24-32.
Marchand, D. A. & F. W. Horton, Jr. (1986), Infotrend: Profiting from Your Information Resources, New York, NY: John Wiley & Sons, Inc.
Mason, J. Barry, Morris L. Mayer & Hazel F. Enell (1991), Retailing, 4th ed., Boston, MA: Irwin, Inc.
McCarthy, E. Jerome & William D. Perreault, Jr. (1991), Essentials of Marketing, 5th ed., Boston, MA: Irwin, Inc.
Miles, R. E. & C. C. Snow (1978), Organizational Strategy, Structure, and Process, New York, NY: McGraw-Hills.
Moore, D. Larry & Harold E. Fearon (1973), "Computer Operating and Management Reporting Systems in Purchasing," Journal of Purchasing and Materials Management, Aug. pp 45-63.
Kaisbitt, John (1984), Megatrends: Ten New Directions Transforming Our Lives, 1st ed., Warner Books, New York, NY: Warner Books, Ltd.
Porter, Michael E. (1980), Competitive Strategy, New York, NY: The Free Press.
Porter, Michael E. (1985), Competitive Advantage, New York, KY: The Free Press.
Price, Retha A. (1991), "An Investigation of Path-Goal Leadership Theory in Marketing Channels," Journal of Retailing, Vol. 67, No. 3, Fall, pp. 339-361.
Rangan, V. Kasturi, Melvyn A. J. Menezes & E. P. Maier (1992), "Channel Selection for New Industrial Products: A Framework, Method, and Application," Journal of Marketing, Vol.56, No. 3, Jul., pp. 69-82.
Rosenbloom, Bert (1987), Marketing Channels: A Management View, 3rd ed., Chicago, IL: The Dryden Press.
Schendel, Dan & Kenneth J. Ratten (1972), "Business Policy or Strategic Management," National Meeting of Academy of Management, Mineapolis, MI.
Schul, Patrick L., William M. Pride & Taylor E. Little (1983), "The Impact of Channel Leadership Behavior on Intrachannel Conflict," Journal of Marketing, Vol.47, No. 3, Summer, pp. 21-34.
Schul, Patrick L., Taylor E. Little, Jr. & William M. Pride (1985), "Channel Climate: Its Impact on Channel Members` Satisfaction," Journal of Retailing, Vol.6, No. 3, Summer, pp. 9-37.
Schul, Patrick L. (1987), "A Investigation of Path-Goal Leadership Theory and Its Impact on Intrachannel Conflict and Satisfaction," Journal of the Academy of Marketing Science, Vol. 15, Winter, pp. 318-331.
Simon, Julian L. (1969), Basic Research Methods in Social Science: The Art of Empirical Investigation, New York, NY: Random House.
Skinner, Steven J., Jule B. Gassenheimer & Scott W. Kelley (1992), “Cooperation in Suppl ier-Dealer Relations,” Journal of Retailing, Vol. 68, No. 2, Summer, pp. 174-193.
Stalk, George, Jr. & Thomas M. Hout (1990), Competing Against Time: How Time-based Competition Is Reshaping Global Markets, New York, NY: The Free Press.
Stern, Louis W. (967), “The Concept of Channel Control,” Journal of Retailing, Summer, pp. 14-20.
Stern, Louis W. & Adel I. EI-Ansary (1992), Marketing Channels, 4th ed., Englewood Cliffs, NJ: Prentice Hall, Inc.
Stern, Louis W., Adel I. El-Ansary & Anne T. Coughlan (1996), Marketing Channels, 5th ed., Englewood Cliffs , NJ: Prentice Hall, Inc.
Stogdill, Ralph M. (1974), Handbook of Leadership, New York, NY: The Free Press.
Stogdill, Ralph M. & A.E. Coons (1957), Leader Behavior, Its Description and Measurement, Columbus, OH: Bureau of Business Research, The Ohio State University.
Tannenbaum, Robert & Warren H. Schmidt (1958), "How to Choose a Leadership Pattern," Harvard Business Review, Vol. 36, Mar.-Apr., pp. 95-101.
Tedeschi, lames T. & Thomas V. Bonoma (1973), "Power and Influence: An Introduction," in The Social Influence Process, ed. by James T. Tedeschi, Chicago, IL:
Aldine-Atherton, Inc., pp. 1-49.
Tillers, Seymour (1963), "How to Evaluate Corporate Strategy," Harvard Business Review, Vol. 41, No. 4, Jul.-Aug., pp. 111-121.
Toffler, Alvin (1980), The Third Wave, New York, NY: Bantam Books.
Toffler, Alvin & Heidi Toffler (1990), Powershift: Knowledge, Wealth, and Violence at the Edge of the 21th Century, New York, NY: Bantam Books.
Vaile, R. S., E. T. Grether & R. Cox (1952), Marketing in the American Economy, New York, NY: The Ronald Press.
Vancil, Richard F. (1970), "The Accuracy of Long Range Planning" Harvard Business Review. Vol. 48, No. 5, Sep.-Oct., pp. 98-101.
Vogel, D.R. & Wetherbe, J.E. (1984), "MIS Research: A Profile of Leading Journals and Universities," DATA BASE, Fall, pp. 3-14.
Walker, Orv ill e C & Robert W. Ruekert (1987), "Marketing`s Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework," Journal of Marketing, Vol. 51, Jul., pp. 15-33.
Weill, P. & M. H. Olson (1989), "Managing Investment In Information Technology: Mini Case Examples and Implications," MIS Quarterly, Mar., pp. 3-17.
Whisler, Thomas L. (1970), The Impact of Computers on Organizations, New York, NY: Praeger Publishers.
Yin, R. (1981), Case Study Research: Design and Methods, Newburry, CA: Sage Publications.
Yukl, Gary A. (1989), Leadership in Organizations, 2nd ed., Englewood Cliffs, NJ: Prentice Hall, Inc. |
