| Reference: | 中文部份
李田樹譯, Jospeh Pine II, Don Peppers, and Martha Rogers著,「你希望永遠留住顧客嗎? 」,世界經理文摘106期,第18頁-48頁。
李田樹譯, Regis Mckenna著, 「即時行銷一和顧客對話」 ,世界經理文摘110期,第20頁~41頁。
林淑燕, 「從『說給顧客聽』,到『顧客說,我聽』」,工商時報33版,民國八十五年十二月十七日。
洪順慶, 「關係行銷的觀念與應用」 ,工商時報33版,民國八十四年十二月二十一日。
尉膳妓譯, Don Peppers and Martha Rogers著, 「行銷新典範一顧客佔有率」 ,世界經理文摘109期,第66頁-76頁。
尉膳妓譯, Don Peppers and Martha Rogers著, 「聽顧客說他們想要什麼」 ,世界經理文摘108期,第128頁-135頁。
張瑞玲、陳雯震合譯, Stan Rapp. and Tom Collins著,行銷新十論, 台北:時報文化出版,民國八十年。
曾才宏,資訊技術在關係行銷上的應用,台北:政治大學企業管理研究所未出版碩士論文,民國八十五年。
黃思明, 「我國流通業資訊技術應用需求研究與策略規劃」 ,資策會委託研究計劃,民國八十五年九月。
黃思明, 「資料庫行銷及其應用」 ,第一屆直銷學術研討會,民國八十三年九月十八日。
黃思明,林耀欽, 「惠普科技如何以企業改造的經營策略來創造企業新機」 ,企業如何改變經營型態創造新機研討會,民國八十五年一月。
黃賢禎編譯, Donald A. Norman (1993)著,心科技,台北:時報文化出版,民國八十四年。
謝晶瑩, Don Peppers and Martha Rogers (1993)著, 1: 1行銷,台北: 時報文化出版,民國八十四年。
英文部份
Aijo, Toivo S., "The Theoretical and Philosophical Underpinnings of Rela-tionship Marketing: Environmental Factors Behind The Changing Marketing Paradigm," European Jo~mal of Marketing, Vol. 30, No. 2, 1996, pp. 8-18.
Armstrong, Arthur, and John Hagel 111, "Real Profits From Virtual Com-munities," ТheMcJdnsexQuarter{y, Number 3 1995, pp. 127-141.
Berry, Leonard L. and A. Parasuraman, Marketing ServiceS-COm .. Deting Тhrough QuaJity, New York: Free Press, 1991
Berry, Leonard L., "Relationship Marketing of Services--Growing Interest, Emerging Perspectives," Jouma] of the Academy of j~arketing Sci-ence, Vo123, No. 4,1995, pp. 236-245.
_______"Relationship Marketing: In Emerging Perspectives on Serv-ices Marketing," Eds. Leonard L. Berry, G. Lynn Shostack, and Gregory Upah. Chicago, IL: American Marketing Association, pp. 8-25.
Bitner, Mary Jo, "Building Service Relationships: It`s All About Prom-ises," Joumal oftheAcademyofMarketingScience, Vol. 23, No. 4, 1995, pp. 246-251.
Blattberg, Robert C. and John Deighton, "Interactive Marketing: Exploit-lng the Age of Addressability," Sloan Management Review, Fall 1991, pp. 5-14.
:Blattberg, Robert C. and Rashi Glazer, "Marketing in The Information · Revolutions," Тhe Marketing lnfonnation Revolution, Harvard I Business Review Press, pp. 9-29.
Cross, Richard, "From Distribution Chain to Communication Channel," Dlrect Marketing, June 1996, pp 16-20
Deighton, John, "The Future of Interactive Marketing," Harvard Business . Review, November-December 1996, pp. 151-166.(Вased on Confer- ence on The Future Of Interactive Marketing, Harvard Business School, May 1996)
_______., "The Future of the Marketing Communications Industry: Implications of Integration and Interactivity," Marketing Science In-stitute Conference Summary, July 1994, p. 41
Fishbume, Lucia M. and Daniel Montgomery, "Customer Service and In-teractivity: The` Ongoing Conversation," Interactive Marketing: Тhe Future Present, Chicago: American Marketing Association, 1995, pp. 283-299.
George, Richard J., "In-Home Shopping: Disappointing Past, Uncertain Future," Jouma] ofConsU11ler Marketing, Vole 4, 1987, pp. 47-56.
Gronroos, Christian, "Relationship Marketing: The Strategy Continuum," Journal of the Academy ofMarketing Science, Vo123, No. 4,1995, pp. 252-254.
_______,"The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990s," Management Decesion, Vo129, No. 1,1991, pp.7-13.
Hagel III, John, and A. M. Sacconaghi, Jr, "Who Will Benefit From Virtual · Information," Тhe Mckinsey QuarterJy, Number 3 1996, pp. 23-37.
Harrington, Lorraine& Greg Reed, "Electronic Commerce Comes of Age," Тhe Mckinsey Quarterly, Number 2 1996, pp.68-77
Harrington, Lorraine, "Early Perspectives on Electronic Commerce," Тhe MckinseyQu8rterly, 1995, Number 3, pp.193-195
Heeter, e., Media use in the information age: EmerginfJ pattems of adop-tion andconsumer use, NJ: Lawrence Erlbaum Associates, 1989, pp. 217-235.
Ho ffman , Donna L., Thomas P. Novak, "A New Marketing Paradigm for Electronic Commerce,"<See at : >
KalaKota, Ravi and Andrew B. Whinston, Frontiers of Electronic Com-Inerce, New York: Addison-Wesley Publishing, 1996
Кierzkowski, Alexa et al.(1996), "Marketing to the Digital Consumer," Тhe Mcldnsey Quarterly, Number 2, pp. 180-183.
Mckenna, Regis, "Real-Time Marketing," Harvard Business Review, July-August 1995, pp. 87-95.
Meyer, Marc H. and Мichael H. Zack, "The Design and Development of Information Products," Sloan Management Review, Spring 1996, pp. 43-59.
Molenaar, Cor, Interactive j\\1arketing, England: Gower, 1995 (Translated by J oh.aКnegt)
Monroe, K. B., Pricing-Making Profitable Decisions, New York: McGraw-· Нill Company, 1991
Payne, et al., Relationship. Marketing for Competitive Advantage, Oxford: Butter- Worth- Heinemann, 1995
Peppers, Don and Martha Rogers, "Intimate Exchange," Forbes ASAP, October 7,1996, p. 32.
_______,"Interactivity and the Media Firm," Infoworld, November 27, 1995(See at: )
_______,Тhe One to One Future. BUl1dind Relationshl~D One Customer at a Time, New York: Doubleday, 1993
Pine Il, B. Joseph, Mass Customization: Тhe New Frontier in Business Competition, Harvard Business School Press, 1993(Chapter8)
Porter, Michael E. and Victor E. Мillan, "How Information Gives You Competitive Advantage," Harvard Business Review, July-August 1985, pp. 149-160.
Powell, C. Мichael, Sheelagh Matear and David J. Ortinau, "Interacting · The Coming Revolution in Logistics," 1996國際商業物流管理研討會論文集,民國85年1月, pp. 82-95.
Ravald, Annika and Christian Gronroos, "The Value Concept and Rela-tionship Marketing," European Jouma! of Marketing, Vol. 30, No. 2, 1996, pp. 19-30.
Shani, David and Sujana Chalasani, "Exploiting Niches Using Relatio`ri-· ship Marketing," Тhe Jouma] of Services Marketing, Vol. 6, No. 4, Fall1992
Sheth, Jagdish N. and AtuI Parvatiyar, "Relationship Marketing in Con-sumer Markets: Antecedents and Consequence~, Joumal of the AcademyofMarketingScience, Vol. 23, No. 4, 1995, pp. 255-271.
Tapscott, Don, Тhe Digital Economy, America: McGraw-Нill, 1995(Refer: Chapter 2: Тhriving in A New Economy)
Venkatesh, Alladi, "Computers and Other Interactive Technologies for the Home," Communications Of The ACM, December 1996, Vole 39, No. 12, pp. 47-54.
WiIliamson, O. E., Тhe Economic Institutions of Capitalism, New York: Free Press, 1985 |
