English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140891 (78%)
Visitors : 46257252      Online Users : 1121
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/96243
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/96243


    Title: 虛擬社群創新採用行為及其相關因素之研究
    Authors: 廖元禎
    Contributors: 吳靜吉
    廖元禎
    Keywords: 創新
    採用
    創用
    創新性
    網路
    社群
    虛擬社群
    Date: 1998
    Issue Date: 2016-05-10 18:51:40 (UTC+8)
    Abstract: 本研究始於對創新採用相關文獻的探討,加以對目前網際網路發展的觀察、文獻書籍的研讀,以及研究者長期實際使用網路與參與虛擬社群的經驗,發現在目前創新研究及社群研究領域中,仍有諸多值得探討的議題,因而促成本研究研究動機,並希望達成以下目的:
    Reference: 參考資料
    外文部分
    Assael. Henry, 1987, `Consumer Behavior and Marketing Action`, Boston Kent
    Armstrong ,Arthur G. & John Hagel 111, 1996, `The Real Value 01 On-Line Communityes’s, Havard Business Review, VoI.74(3),
    pp. 134-141
    Armslrong ,Arthur G. & John Hagel 111 , 1997, Net Gain : Expanding Markets Through Vitual Communitiles , McKinsey &
    Company
    Barnett, Homer G., 1953, Innovation: The Basis of Cultural Change, New York, McGraw Hill Book Company, Inc.
    Beamish ,Anne , 1994 ,Communilies On-Line : Community-Based Computer Networks
    Bhale, Seema & Kevin Lawler, 1997 , `Environmentally Friendly Products : Factors that lnlluence Their Adoplion, Technovation
    Vol. 17(8), pp.457 -465.
    Brian ,Mullen & Craig Johnson, 1990, The Psychology of Consumer Behavior, Lawrence Erlbaum Associates, Inc.
    Brucks, Merrie, 1985. `The Effects Product Class knowledge on information search
    Bahavior , Journal of Consumer Research, Vol12(1), pp.1-16.
    Brudney, Jeffrey L & Sally Coleman Selden ,1995, `The Adoption of Innovation by Smaller Local Govemments : The Case of
    Computer Technology`, American Review of public Administration, Vol25(1)PP71-86..
    Churchill ,Gilbert A. ,Jr,1995,Marketing Research Methodological Foundations, 6th Ed, DRYDEN.
    Cohn,S teven F. , 1981,Adoption lnnovations in Technology Push Induslry., Research Management, VoI. 24(5), pp26-31.
    Dewar, Rober D, Jane E. Dutton, 1986,”The Adoption of Radical and Incremental lnnovations :An Empirical Analysis" ,
    Managemant Science, VoI.32(11 ), pp.1422-1433.
    Donnely, James H. Jr. & Michael J. Elzel, 1973,”Degrees of Product Newness and Early Trial”,Joumal of Marketing, Vol.10,pp.295-300
    Flynn ,Leisa Reinckem & Ronald E. Goldsmith , 1993, “Identifying Innovalors in Consumer Service Markets`, Service Indusfries
    Journal, Vol. 13(3), pp97-109.
    Foxall, Gordon R. & Seema Bhate, 1991 ,Cognilive Style, Personal lnvolvement and Siluation as Determinants 01 Computer
    Use”, Technovation, Vol. 11(2), pp.183-199
    Foxall ,Gordon R. & Seema Bhale, 1993, “Cognilive Style and Personal lnvolvement and Siluation as Determinants of Computer Use”Technovation,Vol.11(2),PP.183-199Market
    Foxall, Gordon R. & Seema Bhate, 1993, `Cognitive Style and Personal lnvolvement of
    Market Initiators for”: Healthy food Brands: Implications for Adoplio Theory,Joumal of Economic Psychology, Vol. 14(1), pp.33-56.
    Foxall, Gordon R. & Seema Bhate,1993,”Cognitive Style and Personal Involvement as
    Explicators of Innovalive Purchasing of “Healthy Food Brands” European Joumal of Marketing Vol.27(2).PP5-16.
    Foxall, Gordon R. & Paul M. W. Hackett, 1994, ` Styles of Managerial Creativity: A Comparison of Adaption-Innovation in the
    Unites Kindom, Australia and the United States`, British Journal of Management, VoI.5(2), pp.85-100.
    Frendreis, John P., 1978, ` Innovation Characteristics as Correlates of Innovation Adoption in American Cities` , Midwest Review
    of Public Administration, VoI.12(2), pp.67 -86.
    Gaines, Brain R, Li-Jen Chen & L. G. Shaw,1997, `Modeling the Human Factors of Scholarly Communities Supported through
    the Internet and World Wide Web`, Journal of the American Society for Information Science, V48(11), pp. 987-1003
    Green, Sara, Thomas Rich & Edgar Nesman, 1985, `A Cross-cultural Look at the Relationship between Age and Innovative
    Behavior`, International Journal of Aging and Human Development, Vol.21 (4), pp.255-266.
    Goldsmith, Ronald E. & Charles F. Hofacker , 1991 . `Measuring Consumer Innovativeness` , Journal of the Academy of
    Marketing Science, VoI.19(3), pp.209-221 .
    Goldsmith, Ronald E., Jon B. Freiden & Jacqueline K. Eastman, 1995, "The Generality/Specificity Issue in Consumer
    Innovativeness Research`, Technovation, VoI.15(10), pp.601-612.
    Guagnano, Greg, Glenn R Hawkes, Curt Acredolo & Nancy White, 1986, ` Innovation Perception and Adoption of Solar Heating
    technology`, Journal of Consumer Affairs, VoI.20(1), pp.48-64.
    Hawkins, Dell., Roger J. Best & Kenneth A. Coney, 1992, Consumer Behavior-Implications for Marketing Strategy, 5th Ed,
    Richard D. Irwin, Inc.
    Hirschman, Elizabeth C., 1980,`lnnovativeness,Novelty Seeking, and Consumer Creativity`, Journal of Consumer Research,
    VoI.7(3), pp.283-295.
    Hof, Rober D., 1997, ` Internet Communities`, Business Week 1997, n3525, pp. 64-80.
    Hurley, Robert F., 1995, `Group Culture and Its Effect on Innovative Productivity`, Journal of Engineering & Technology
    Management, Vo1.12(1 ,2), pp.57 -75.
    Johnson, Joyee S., Mary A. Littrell & Rae Reilly, 1991 , `Consumers of Customized Sewing Services`, Clothing and Textiles
    Research Journal, VoI.9(2), pp.7-15.
    Kirton, Michael, 1976, `Adaptors and Innovators-Adescription and Measure`, Journal of Appiled Psychology, Vol.61 (5), pp.622-629.
    Kirton, Michael, 1980, `Adaptors and Innovators in Organizations`, Human Relations, VoI.33(4), pp.213-224.
    Kotler, Philip, 1995, Marketing Management-Analysis, Planning, Implementation and Control, 8th Ed. , Prentice Hall.
    Koiter, Philip, 1996, Marketing Management: The Asian View, Prentice Hall.
    Manning, Kenneth C., William O. Bearden & Thomas J. Madden, 1995, `Consumer Innovativeness and the Adoption Process`,
    Journal of Consumer Psuchology, VoI.4(4), pp.329-345.
    Meeks, Brock N., 1997, ` Belter Democracy through Technology`, Communications of the ACM 1997, VoI.40(2), pp. 75-78
    Midgley, David F. & Grahame R Dowling, 1978, ` Innovativeness: The Concept and Its Measurement`, Journal of Consumer
    Research, Vol.4, pp.229-242.
    Mowen, John C. & Michslr Minor, 1998, Consumer Behavior, 5th Ed., Prentice-Hall International Inc.
    Mudd, Amuel, 1990, `The Place of Innovativeness in Models of the Adoption Process: An Intergrative Review`, Technovation,
    VoI.10(2), pp.119-135.
    Nicotera, Anne M., Michael Smilowitz & Judy C. Pearson, 1990, `Ambiguity Tolerance, Conflict Mangement Style and
    Lyman E., 1974, ` Perceived Innovation Attributes as Predictors of Innovativeness`, Journal of Consumer Research,
    Vol. 1 (2), pp.23-29.
    Peplau, L. A. & Perlman, D. , Loneliness : A Sourcebook of Current Theory, Research and Therapy, New York : Wiley
    Interscience.
    Ram, S. & Hyung-Shik Jung, 1994, ` Innovativeness in Product Usage: A Comparison of Early Adopters and Early Majority`,
    Psychology and Marketing, VoI.11(1), pp.57-67p
    Reid, Elizabeth, 1995, ` Vitural Worlds: Culture and Imngination`, InSteven G. Jones(Ed.), Cybersociety: Computer-Mediated
    Communication and Community, pp.164-183.
    Reid, Elizabeth, 1996,`lnformed Consent in the Study of On-line Communities: A Reflection on the Effects of Computer-mediated
    Social Research`, Information Society 1996, VoI.12(2), pp.169-174.
    Reid, Robert H., 1997, Architect of the Web--1 ,OOO Days that Built the Future of Business, John Wiley & Sons, Inc.
    Rice, Ronald E. & Joyce Tyler, 1995, `Individual and Organization Influences on Voice Mail Use and Evaluation` , Behavior and
    Information Technology, VoI.14(6), pp.329-341 .
    Robertson, Thomas S., 1967, `The Process of innovation and the Diffusion of Innovation`, Journal of Marketing, Vol.31 , pp.14-19.
    Robertson, Thomas S., 1971, Innovative Behavior and Communication, Holt, Rinehart and Winston, Inc.
    Rogers, Evertt M., 1962, `Diffusion of Innovation`, New York: The Free Press of Glencoe, p.13.
    Romm, Celia, Nava Pliskin & Rodeny Clarke, 1997, ` Virtual Communities and Society: Toward an Integrative Three Model`,
    International Journal of Information Management, VoI.17(4), pp.261-270.
    Schiffman, Leon G. & Leslie Lazar Kanuk, 1994, Consumer Behavior, 5th Ed, Prentice Hall.
    Swan, Jacky A. & Sue Newell, 1994, `Managers` Belief about Factors Affecting the Adoption of Technological Innovation: A
    Study Using Cognitive Maps`, Journal of Managerial Psychology, VoI.9(2), pp.3-11.
    Thong, Jyl & Chee Sing Yap, 1995, `CEO Characteristics, Organization Characteristics and Information Technology Adoption in
    Small Business`, Omega, VoI.23(4), pp.429-442.
    Warren, Wiliam E., C. L. Abercrombie & Robert L. Berl, 1989, `Adoption of a Service Innovation: A Case Study with Managerial
    Implication`, Journal of Services Marketing, VoI.3(1), pp.21-33.
    Waston, Richard, 1994, ` Creating and Sustaining a Global Community of Scholars`, MIS Quarterly 1994, V.18(3), pp. 225-231
    Venkatraman, Meera P., 1991, `The Impact of Innovativeness and Innovation Type on Adoption`, Journal of Retailing, VoI.67(1),
    pp.51-67.
    Wellman, B. & M. Gulia ,1995, `Net Surfers Don`t Ride Alone: Virtual Communities as Communities`, Communities in
    Cyberspace, P. Kullock(Ed.) and M. Smith. University of California Press, Berkeley.
    Zimbardo, P. G. , 1977, Shyness Reading, Mass., Addison Wesley
    中文部份
    Inlernel 從訊, 1997-1998,行政院國家科學委員會科學技術資料中心出版
    卜慶玲, 1995,『虛擬社區』內的傳播研究: 以交通大學資科系BBS 站為例交通大學傳播研究所未出版碩士論文
    台灣蕃薯藤資訊網, 1998 , 1997 台灣網絡使用調查" http://laiwan.yam.org.tw/survey/survey97/result.hlm
    王森平譯, 1997,消費者行為台灣西書出版社,譯自Wells & Prensky ( 1996 )
    王嘉祿, 1995 ,表演藝術觀賞行為與自我監控、藝術觀感、生活型態之關係,政治大學企業管理研究所未出版碩士論文
    朱道凱譯, 1998 , ` 網路商機:如何經營虛擬社群麥田出版社,譯自Arthur G. Armstrong & John Hagel lll ( 1997 )
    吳靜吉, 1994 , ` 害羞、寂寞、愛,二版, 遠流出版社
    林義郎, 1984 , ` 表演藝術活動觀賞行為與其價值觀及生活型態關係之研究,政治大學企業管理研究所未出版碩士論文
    林進興, 1992 , `影響創新產品行為意見調查之研究-以家庭用電子密碼所為例東吳大學商學院管理學研究
    所未出版碩士論文
    林靈宏, 1993 , ` 消費品類型、創新類型與新產品行銷策略關係,研究政治大學企業管理研究所未出版博士論文
    李麗卿, 1986 , ` 青少女之消費學習態度與新產品採用過程之研究,政治大學企業管理研究所未出版碩士論文
    陶振超, 1996 , ` 台灣地區全球資訊網( WWW ) 使用者調查交通大學傳播研究所未出版碩士論文
    彭昭笑, 1995 , `SAS 與統計分析”,七版,儒林出版社
    孫平,范涵青譯,1997,”網絡創世紀”商周出版社,譯自Robert H. Reid ( Ed ) ( 1997)
    周文賢, 1997,多變量統計方法: SAS/STAT 使用方法待出版書稿
    陳石城,1984創新性產品之溝通策略:以雷射唱虛為例,政治大學企業管理研究所未出版碩士論文
    陳麗婉,1989 ,自我意識、自我坦露與寂寞感之研究政治大學教育研究所未出版碩士論文
    陳德揚, 1991 ,藝術休閒的相關因素研究政治大學企業管理研究所未出版碩士論文
    郭嘉金, 1974 ,工業品創新的採用及擴散行為之研究,政治大學企業管理研究所未出版碩士論文
    郭美英, 1996 ,女性外表吸引力、自我監控與瘦身美容消費行為關係之研究政治大學企業管理研究所未出版碩士論文
    張德明, 1983,創新採用模式在行銷上之應用:以家用電腦為例政治大學企業管理研究所未出版碩士論文
    張紹勳, 1997 , `SPSS for Windows 多變量統計分析松崗電腦圖書資料股份有限公司
    黃士銘, 19 89 ,在學少女生活型態與化妝品消費行為之研究” 政治大學企業管理研究所未出版碩士論文
    裘明昌, 1990 , 大台北地區消費者對各國服飾產品態度之研究” 政治大學企業管理研究所未出版碩士論文
    蔡珮, 1995,電子布告欄使用行為與社會臨場感研究:以台大計中BBS 站為例,交通大學傳播研究所未出版碩士論文
    簡玉貞譯, 1996,消費者行為學,國立編譯館, 五南圖書出版公司,譯自Hawkins Del l., Roger J. Best, Kenneth A. Coney ( 1992)
    蘇芬媛, 1996,網絡虛擬社區的形成: Mud 之初探性研究,交通大學傳播研究所未出版碩士論文
    游恆山譯, 1996, 消費者行為心理學,五南圖書出版社,譯自Mullen Brian & Craig Johnson ( 1990 )
    羅澤生,1995,` Internet 商用化趨勢及我國軟體業者機會分析財團法人資訊工業策進會
    羅添耀,1996,`雜誌讀者之背景因素、生活型態、自我監控與雜誌閱行為關係之研究政治大學企業管理研究所未出版碩士論文
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G91NCCV4392012
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback