Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/96327
|
| Title: | 網際網路瀏覽行為之研究
Browsing Behaviors on World Wide Web |
| Authors: | 趙光正 |
| Contributors: | 傅豐玲
Fu, Fong-Ling
趙光正 |
| Keywords: | 使用與滿足取向
瀏覽行為
Uses and gratifications approach
Browsing behaviors |
| Date: | 2000 |
| Issue Date: | 2016-05-10 18:57:37 (UTC+8) |
| Abstract: | This study examined the context of browsing behaviors. According to uses-and gratifications approach, the motives of World Wilde Web (mentioned as WWW later) generate the expectations of the WWW and the other sources, which lead to differential patterns of browsing behaviors. On-line focus groups were performed three times in December 1999 and January 2000. The criterion used when we choose the respondents of the focus group is that they should have experienced in Internet at least one year. The purpose of the focus groups is to explore the context of browsing. In addition, an on-line survey was undertaken on and . The session of is from March 25, 2000 to April 20, 2000, and the session of is from April 11, 2000 to April 12, 2000. The primary purpose of the survey was to test hypotheses related to browsing motives, browsing strategy motives, and browsing activities. This study found that surfers were segmented into four groups according to the motives of WWW: ritualistic dominant motives, instrumental dominant motives, high motives, and low motives. Besides, the motives of browsing strategies ere probed in this study. Six factors of the motives of browsing strategies were extracted: to increase data completeness, to help awareness of site options, to avoid site redundancy or information duplicate, job factor, no scare at the loss in cyberspace, and to kill time in a high-speed or favorable site. These factors co-operated with browsing skills explaining medium to low variance of the browsing behaviors. |
| Reference: | Ayers, E. and Stasko,J. (1995). Using graphic history in browsing the World Wide Web.
Proceedings of the 4th International World Wide Web Conference, December 11-14, Boston. [Online J. Available:
http://www.w3.org!pub/Conferences/WWW4/Papers2/270/
Bates, MJ. (1989). The design of browsing and berrypicking techniques for the on-line
search interface. Online Review, 13(5), 407-431.
Bellamy, R. V, & Walker, 1. R. (1990). The use of television remote control devices: A transactional study. News Computing Journal. 6(1), 1-18.
Benford, Steve, Snowdon, Dave, Brown, Chris, Reynard, Gail, & Ingram, Rob (1997). Visualising and populating the Web: Collaborative virtual environments for browsing, searching and inhabiting Webspace. Computer Networks and ISDN System, 29, 1751-176l.
Blumler,J. G (1979). The role of theory in uses and gratifications studies. Communication Research, 6, 9-36.
Caramel, Erran, Crawford, S., & Chen, H. (1992). Browsing in Hypertext: A Cognitive
Study. IEEE Transactions on Systems, Man. and Cybernetics, 22(5), Sept.-Oct, 865-883.
Catledge, Lara D., & Pitkow, James E. (1995). Characterizing browsing strategies in the World-Wide Web. The Third International World-Wide Web Conference.[Online]. Available:http://www.igd.fhg.de/archive/1995www95/papersiSO/userpatternslUserPatterns.Paper4.formatted.html.
Chamey, T. Rachel (1996). Uses and gratifications of the Internet, M.Art thesis, Department of Telecommunication, Michigan State University.
Catledge, L. and Pitkow, 1. (1995). Characterizing browsing strategies in the World Wide Web. In Proceedings of the Third International World Wide Web Conference, Darmstadt, Germany. [Online]. Available:http://www.igd.fhg.de/www/www95/papers180/userpattemslUserPatterns.Paper 4.formatted.html.
Conklin, E. 1. (1987). Hypertext: An introduction and survey. IEEE Computer, 20(9), 17-41.
Cove, J.F., & Walsh, B.C. (1988). Online text retrieval via browsing. Information Processing and Management. 24(1), 31-37.
Cowles, D. (1989). Consumer perceptions of interactive media. Journal of Boradcasting & Electronic Media. 33(1), Winter, 83-89.
Cockburn, A. and Jones, S. (1996). Which way now? Analysing and easing inadequacies in WWW navigation. International Journal of Human-Computer Studies. 45(1),105-129.
December, 1. (1994). Challenges for Web Information Providers. Computer-Mediated Communication Magazine. 1(6), 8-14. [Online]. Available:http://sunsite.unc.edu/cmc/mag/1994/0ct/toc.html.
December, 1. (1996). Units of analysis for Internet communication. Journal of Com..mupication. 46, 14-38.
Dobos, Jean, & Dimmick, John (1988). Factor analysis and gratification constructs. Journal of Broadcasting & Electronic Media. 33(3), 335-350.
Donovan, Robert 1., & Rossiter, John R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing. 58(Spring), 34-57.
Donovan, Robert 1., Rossiter, John R., Marcoolyn, Gilian, & Nesdale, Andrew (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3),283-294.
Electronic Statistics Textbook. (2001). Tulsa, OK: Stat Soft. [Online]. Available:
http://www.statsofi.com/textbook! stathome. html.
Engel, James F., Blackwell, Roger D., & Kollat, David T. (1978). Consumer behavior. Hinsdale. IL: The Dryden Press.
Engel, James F., Blackwell, Roger D., & Miniard, Paul W. (1990). Consumer behavior. Hinsdale. IL: The Dryden Press.
Eighmey, John, &McCord, Lola (1998). Adding value in the information age: Uses and gratifications of sites on the World Wide Web. Journal of Business Research. 11(3),187-194.
Eighmey, John (1997). Profiling user responses to commercial Web sites. Journal of Advertising Research, 37(3), 59-66.
Gilbert, Richard (1989). Introduction. In how American watch TV: A nation of grazers
(pp. 4-8). NY: C. C. Publishing.
Greenberg, S. & Cockburn, A. (1999). Getting back to back: Alternate behaviors for a web browser`s back button. Submitted to the 5th Conference on Human Factors and the Web.
Ha, 1., & James, E. L. (1998). Interactivity reexamined: A baseline analysis of early business web sites. Journal of Broadcast & Electronic Media. 42(4), 457-474.
Heeler, Roger M., Chike Okechuku, & Stan Reid (1979). Attribute importance: Contrasting measurements. Journal of Marketing Research. 16(February), 60-63 .
Heeter, C. (1985). Program selection with abundance of choice. Human Communication Research, 12(1), 126-152.
Heeter, c., & Greenberg, B. S. (1985). Cable and program choice. In D. Zillmarm & J. Bryant (Eds.), Selective exposure to communication (pp. 203-225). Hillsdale, NJ: Lawrence Erlbaum.
Heeter, C., & Greenberg, B. S. (1988). Cabelviewing. NJ: Alex Publishing Corp.
Hoffman, Donna L., & Novak, Thomas P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations: Journal of Marketing, 60, 50-68.
Henke, L. L. (1985). Perceptions and use of news Inedia by college students. Journal of Broadcasting & Electronic Media. 29, 431-436.
Hoffinan, Donna L., & Novak, Thomas P. (1995). Marketing in Hypennedia Computer-Mediated Environments: Conceptual Foundations. [Online]. Available:
http://ecommerce.vanderbiIt.eduicmepaper.revision.july11.1995/cmepaper.htm!.
Harpold, Teny (1996). The contingencies of the hypertext link. [Online]. Available:http://www.lcc.gatech.edul-harpold/papers/contingencies/index.html.
Holyoad, Keith J. (1984). Analogical thi~ng and human intelligence. In Robert J. Sternberg (Eds.), Advnaces in the Psychology of Human Intelligence, 2, 199-230. Hillsdale, NJ: Erlbaum.
Howard, John A, & Jagdish N. Sheth (1969). The theory of Buyer Behavior. New York: John Wtley.
Hair, Joseph, F., Jr., Anderson, Rolph, E., Tatham, Ronald L., & Balck, William C.(1998). Multivariate Data Analysis. NJ: Prentice-Hall.
Jeffres, Leo, & Atkin, David (1996). Predicting use of technologies for communication and consumer Needs. Journal of Broadcasting & Electronic Media, 40, 318-330.
KassaIjian, Harold H. (1978). In H. Keith Hunt, & Ann Arbor (Eds.), Presidential address. 1977: anthropomorphism and parsimony, in advances in consumer research. 5, xii-xiv. :MI: Association for Consumer Research.
Katz, E., Gurevitch, M., & Haas, H. (1973). On the.use of the mass media for important things. American Sociological Review. 38, 164-181.
Kaye, Barbara K., & Sapolsky, Bany S. (1997). Electronic monitoring of in-home
television RCD usage. Journal of Broadcasting & Electronic Media, Spring, 214-228.
Kopetzky, Theodorich, & Muhlhauser (1999). Visual preview for link traversal on the World Wide Web. Computer Networks, 31, 1525-1432.
Kozielicki, 1. (1981). Psychological decision theory. Warsaw, Poland: PWN-Polish Scientific Publishers.
Landow, George P. (1991). The Rhetoric of Hypermedia: Some Rules for Authors. In Paul Delany & George Landow (Eds.), Hypermedia and Literary Studies. Cambridge, MA: :MIT Press.
Levy, M. R. (1978). The audience experience with TV news. Journalism Monographs, 55.
Levy, M. R. (1983). Conceptualizing and measuring aspects of audience activity. Journalism Quarterly, 60, 109-114.
Levy, M. R., & Windahl, S. (1984). Audience activity and gratifications: A conceptual
clarification and exploration. Communication Research, 11, 51-77.
Levy, M. R, & Wmdahl, S. (1985). The concept of audience activity. In K. E. Rosengren, L. A. Wenner, & P. Palmgreen, (Eds.), Media gratifications research: Current perspectives (pp. 109-122). Beverly Hills, CA:Sage.
Levy, M. R. (1987). VCR uses and the concept of audience activity. Comrnunication Quarterly, 35, 267-275.
Lin, C. A. (1993a). Modeling the gratification-seeking process of television viewing. Human Communication Research, 20(2), 224-244.
Lin, C. A. (1993b). Adolescent viewing and gratifications in a new media environment. Mass Comm Review, 20(1 & 2), 39-50.
Lindman, H. R (1974). Analysis of variance in complex experimental designs. San Francisco: W. H. Freeman & Co.
Lometti, G E., Reeves, B., & Bybee, C. R (1977.). Investigating the assumptions of uses and gratifications research. Communication Research. 4,321-338.
Mackenzie, Scott B. (1986). The Role of Attention in Mediating the Effect of Advertising on Attribute Importance. Journal of Consumer Research, 13, 174-195.
Johns, Matt, Marsden, Gary, Mohd-Nasir, Norliza, Boone, Kevin, & Buchanan, George. (1999). Improving web interaction on small displays. Computer Networks, 31, 1129-1137.
MukheIjea, S. and Foley, 1. (1995). Visualizing the World Wide Web with the navigational view builder. Computer Networks and ISDN Systems. Special Issue on the Third International World Wide Web Conference. Dannstadt, Gennany, 27(6), 1075-1087, April.
Marchionini, G (1989). Infonnation-seeking strategies of novices using a full-text electronic encyclopedia. Journal Amer. Soc. Infonn. Sci., 40(1), 54-66.
Massey, Kimberly B. (1995). Analyzing the uses and gratifications concept of udience
activity with qualitative approach: media encounters during the 1989 Lorna Prieta earthquake disaster. Journal of Broadcasting & Electronic Media, 39, 328-349.
McGuE, William 1. (1974). Psychological Motives and Communication Gratification.
In Blurnler, 1., & Katz, E. (Eds.) (1974), The uses of mass communications: Current perspectives on gratifications research. Beverly Hills, CA: Sage.
Mehrabian, Albert, & Russell, James A. (1974). An approach to environment psychology. Cambridge, MA: MIT Press.
Morgan, Michael S., & Dev, Chekitan S. (1994). An empirical study of brand switching for a retail service. Journal of Retailing, 70(3), 267-282.
Morris, M. & Ogan, C. (1996). The Internet as mass medium. Journal of Communication, 46(1), 39-50.
Morkes, J. & Nielson, 1. (1997). Concise, scanable and objective: how to write for the web. [Online]. Available: http ://www. useit. comJpapers/webwritinglwriting. html.
Nielsen, J. (1990). The art of navigating through hypertext. Communications of the ACM, 33(3), 296-310.
Nielson, J. (1997). Predictions for the Web in 1997 revisited. [Online]. Available:http://www.useit.comJalertbox /9701 revisited.html.
Newhagen, J. E. & Rafaeli, S. (1996). Why communication researchers should study the Internet: A dialogue. Journal of Communication, 46, 4-13.
O`Keefe, Garrett J., & Sulanowski, Barbara K. (1995). More than just talk: uses, gratifications, and the telephone. J&MC Quarterly, 72(4), Wlllter, 922-933.
Olshavsky, Richard W., & Granbois, Donald H. (1979). Consumer Decision Making-Fact or Fiction? Journal of Consumer research, 6, 93-100 .
Palmgreen, P, Wenner, L. A., & Rosengren, K. E. (1985). Uses and gratifications research: The past ten years. In K. E. Rosengren, P. WelU1er, & P. Palmgreen(Eds.), Media gratifications research: Current Perspectives (pp.II-37). Beverly Hills, CA:Sage.
Perse, E. M. (1986). Soap opera viewing patterns of college students and cultivation.
Journal of Broadcasting & Electronic Media. 30, 175-193.
Perse, E. M., & Rubin, A. M. (1988). Audience activity and satisfaction with favorablee television soap opera. Journalism Ouarterly, 65, 368-375.
Perse, E. M. (1990). Audience selectivity and involvement in the newer media environment. Communication Research, 17(5), 675-693.
Perse, E. M., & Dunn, D. G (1998). The utility of home computers and media use: Implications of multimedia and connectivity. Journal of Broadcasting & Electronic Media. 42(4), 435-456.
Pitkow, James and Colleen Kehoe (1995). GVU`s 3rd WWW User Survey. Georgia ` Tech Research Corporation, June. [Online]. Available:http://www. gvu. gatech.eduluser surveys/.
Quelch, John A. (1978). Behavioral measurement of the relative importance of product attributes: Process methodology and pilot application. Working Paper 180R, School of Business Administration, University of Western Ontario, London, Ontario.
Rafaeli, S. (1988). Interactivity: From new media to communication. In R. Hawkins et al. (Eds.), Advancing communication science: Merging mass and interpersonal processes, 16, 11 0-134. Newbury Park, CA: Sage.
Rafaeli, S. (1986). The electronic nulletin board: computer-mass medium. Computers and the Social Sciences, 2, 123-136.
Rafaeli, S. & Sudweeks, F. (1997). Networked interactivity. Journal of Computer Mediated Communication, 2(4). [Online]. Available:http://www.207.201.161.120/jcmc/vol2/issue4/rafaeli.sudweeks.html.
Reardon, K. K., & Rogers, E. M. (1988). Interpersonal versus mass communication: A false dichotomy. Human Communication Research, 15(2),284-303.
Rogers, EverettM., & Shoemaker, F. Floyd (1971). Communication ofInnovations. NY: The Free Press.
Rogers, E., & Chaffee, S. (1983). Communication as an academic discipline. Journal of Communication (Ferment in the Field issue), 33, 18-30.
Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37-51.
Rubin, A. M. (1984). Ritualized and instrumental television viewing. Communication Research, 8, 141-165.
Rubin, A. M., & Perse, E. M. (1987a). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14,246-268.
Rubin, A. M., & Perse, E. M. (1987b). Audience activity and television news gratifications. Communication Research, } 4, 58-84.
Rubin, Alan M. (1994). Media uses and effects: A uses-and-gratifications perspective. In 1. Bryant, & D. Zillmann (Eds.), Media Effects: Advances in Theory and Research. Hillsdale, NJ: Lawrence Erlbaum Associates.
Selnow, G (1989). Why grazing can`t be ignored and what to do about it. In C. Magazine (Eds.), How Americans watch TV: A nation of viewers. c.c. Publishing.
Shiffiin, R., & Schneider, W. (1977). Controlled and automatic human information processing: 1. Detection, search and attention. Psychological Review, 84, 1-34.
Stanyer, Dominic, & Procter, Rob (1999). Improving Web usability with link lens. Computer Networks, 31,1533-1544.
Sternberg, Robert 1. (1986). Inside Intelligence. American Scientist, 74 (March-April), 137-143.
Steuer, Johnthan (1992). Defining virtual reality: Dimensions detennining telepresence. Journal of Communication, 42(4), 73-93.
Tauscher, L. (1996). Evaluating history mechanisms: An empirical study of reuse patterns in WWW navigation, M. Sc. thesis, Department of Computer Science, University of Calgary.
Tauscher, L. & Greenberg, S. (1997). How people revisit Web pages: Empirical findings and implications for the design of history systems. International Journal of Human Computer Studies, Special issue on World Wide Web Usability, 47(1), 97-138.
Thompson, 1. W. (1986). Flippers: Changes in the way Americns watch TV. Chicago, IL: 1. Walter Thompson Agency.
Vincent, Richard c., & Basil, Michael D. (1997). College students` news gratifications, media use, and current events knowledge. Journal of Broadcasting & Electronic Media, 41(3),380-392.
Walker, John. (1995). Hack Links. Proposal by John Walker July 12th. [Online]. Available:http://www.fourmilab.chlentrenouslhacklinks. html.
Walker, 1. R, & Bellamy, R. V. (1989). The Gratifications of grazing: Why flippers flip. A paper presented at the Speech Communication Association conference, San Francisco, CA.
Walker, 1. R., & Bellamy, R. V. (1991). Gratifications of grazing: an exploratory study of remote control use. Journalism Quarterly, 68(3), 422-431.
Weisberg, Robert W., & Joseph W. Alba (1981). An examination of the alleged role of "fixation" in the solution of several "insight" problems. Journal of Experimental Psychology, General, 11 0 (June), 169-192.
Wenner, L. (1986). Model specification and theoretical development in gratifications sought and obtained research: A comparison of discrepancy and transactional approaches. Communication Monographs, 53, 160-179.
Williams, Frederick, Phillips, Amy F, & Lum. P. (1987). Extensions of gratification theory. In Williams, F (Eds.), Technology and Communication Behavior. Belmont, CA: Wadsworth Publishing Company.
Zillmann, D., & Bryant, 1. (1985). Selective-exposure phenomena. In D. Zillmann & 1.
Btyant (Eds.), Selective exposure to communication (pp.l-1 0). Hillsdale, NJ: Lawrence Erlbaum Associates.
張德儀(民87) 。「www 使用者之瀏覽行為與心理探究」。國立中正大學企業管理研究所碩士論文。
蕃薯藤數位科技，開拓文教基金會(民89) 。 「蕃薯藤2000 年台灣網路使用調查」。[線上]網址: http://survey. yam.com/survey2000/index.html |
| Description: | 碩士
國立政治大學
資訊管理學系 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G91NCCV6162012 |
| Data Type: | thesis |
| Appears in Collections: | [資訊管理學系] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 295 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
