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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/97940
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/97940


    Title: A comparative study of the relationship between mobile phone use and social capital among college students in Shanghai and Taipei
    Authors: 陳憶寧
    Chen, Katherine Yi-Ning;Lo, V. H.;Wei, R.;Xu, X. G.;Zhang, G. L.
    Contributors: 廣告系
    Date: 2014
    Issue Date: 2016-06-16 12:05:59 (UTC+8)
    Abstract: This study examines the relationship between motivations for mobile phone use and social capital among mobile phone-savvy college students in Shanghai and Taipei. Our findings from the survey of 1,923 reveal some key differences. Specifically, the Shanghai respondents had a higher motivation for using the mobile phone for entertainment/relaxation and surveillance. Regarding the relationship between motivations for mobile phone use and social capital, results of multivariate analyses using the Shanghai sample show that entertainment and relaxation needs significantly predicted life satisfaction, while surveillance needs were significantly associated with leisure activity. In the Taipei sample, entertainment and relaxation needs significantly predicted leisure activity and life satisfaction. Finally the role of societal factors in accounting for these differences is discussed.
    Relation: International Journal of Journalism and Mass Communication, No.1, pp.105-113
    Data Type: article
    DOI 連結: http://dx.doi.org/10.15344/2349-2635/2014/105
    DOI: 10.15344/2349-2635/2014/105
    Appears in Collections:[廣告學系] 期刊論文

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