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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/98287


    Title: 國家圖書館電子報研究
    Other Titles: The Study of National Central Library E-Newsletters
    Authors: 鍾雪珍
    Chung, Jenny
    Keywords: 國家圖書館;電子報;編目園地電子報;漢學研究通訊電子報;新書資訊電子報;藝術暨視聽資料中心電子報;國家圖書館電子報
    National Central Library;E-newsletter;Cataloging e-newsletter;Center of Chinese Studies e-newsletter;New publications e-newsletter;NCL Arts and Audiovisual Center e-newsletter;NCL e-newsletter
    Date: 2011-05
    Issue Date: 2016-06-23 17:30:15 (UTC+8)
    Abstract: 本文採用文獻探討法，以國家圖書館發行的五種電子報為研究重點，並以圖書館法之規範為探討依據。研究目的包括：一、探討各報之發行背景、創立目標與國家圖書館設立宗旨之關係；二、檢視各報之發送對象及內容架構與國家圖書館服務對象之關係；三、探討理想的圖書館電子報之內容架構與編輯作業；四、評估發行電子報，是否能為圖書館找尋到新服務契機，且開拓新的互動平台；五、各報是否達到圖書館知識傳播之目標。研究結果與建議如下：一、國家圖書館的電子報確實達到以網路為傳送知識的行銷工具，且開啟服務新契機及互動平台；二、應建立統一專責的公關行銷及管理電子報中心；三、應積極運用其他異業媒體優勢及進行結盟合作。展望未來，各電子報應持續進行系統功能之擴充及知識資源之拓展。
    In accordance with the Library Law, National Central Library as a leading library of ROC provides professional library services for different levels of domestic libraries. The purpose of this study is to explore 5 NCL e-newsletters and their contents. Research methods of literature review and case study are adopted to investigate backgrounds of publication, goals, readership, contents, and editing policies of the e-newsletters. This study suggests that an interactive platform be established to coordinate the management, marketing, and strategic alliances of NCL e-publications.
    Relation: 圖書與資訊學刊, 77(3:2), 52-67
    Journal of Librarianship and Information Science
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6575/JoLIS.2011.77.04
    DOI: 10.6575/JoLIS.2011.77.04
    Appears in Collections:[圖資與檔案學刊] 期刊論文

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