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| Title: | 在尼加拉瓜馬拿瓜市開設Alfresco有機沙拉醬公司
Alfresco Organic Salad Dressings in Managua, Nicaragua |
| Authors: | 顏莎
Aguilar, Xaviera |
| Contributors: | 白德傑
Brodowsky, Glen
顏莎
Aguilar, Xaviera |
| Keywords: | 有機
莎拉醬
有機食品產業
Organic
Salad Dressings
Organic Food Industry |
| Date: | 2016 |
| Issue Date: | 2016-07-01 15:07:03 (UTC+8) |
| Abstract: | Alfresco LLC is a startup business based in Managua, Nicaragua. The aim of Alfresco is to help create healthy nutrition habits in Central America’s homes by providing fresh, organic, high quality products with no sugar added and free of lactose and gluten.
The salad dressing industry in Nicaragua is relatively mature and it’s characterized by a medium level of fragmentation. However, organic salad dressings are currently inexistent, therefore, this would be a disruption in the lifecycle of the industry. Moreover, since there are no competitors in the organic segment, there is a market gap that has not been covered yet; that is exactly the segment that Alfresco will target.
An initial investment of $4,362 is required to start the business. As shown in the financial section, we forecast to recover the investment in year 3.
One important risk is the fact that there are a lot of substitutes for salad dressings. However, the busy consumers’ lifestyle backed with the heavy advertising efforts and the high quality of our product, will help us overcome this obstacle and succeed in the industry.
Overall, we believe that there is a big opportunity in this industry and we expect to break even before the forecasted time. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933053 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933053 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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