Please use this identifier to cite or link to this item:
|Other Titles: ||Cultural Industries, Ideology and Elites -With Special Reference to Three Discourses about Cultural Strategy of China’s TV Opera|
Cultural Economy;Cultural Industries;Elitism;Hegemony;Popular Culture
|Issue Date: ||2016-07-20 15:09:37 (UTC+8)|
Cultural industries emphasizes the connection between creative culture and productivity, with an embedded element of ideology. Unlike the ideology embodied in Adorno and Horkheimer’s concept of cultural industry, however, cultural industries as an ideology stresses more the effort to articulate/struggle for hegemony through popular culture/cultural identity among the masses. China, since its economic reform and open trade policy, has taken into its own ideological and value systems many foreign factors that belong to the Capitalist marketing logic. Faced with various drastic changes in social culture, as well as the urgent need for new cultural identities and new values in such an age with new sense of subjectivity, China is forced to reexamine its old ideological system while pushing for a market profit economy. Some intellectual elite who all along had acted as spokesmen for China’s cultural ideology and related socialist thinking recently even expressed certain untimely comments on cultural industries that are essentially elitism. Reflected in the controversy over the various cultural strategies applied in TV plays, this elite group finds its opponent in another group of intellectual elite who welcome more voices of the masses. These two elite groups though differ drastically in their respective ideologies at the first sight, share a very fundamental common sense. That is they both recognize a middle ground between party, nation, and market, even this middle ground seems extremely blur and temporary. In other words, following the rise of cultural industries, the Chinese Communist Party has adjusted its old ways of the mass ideology toward a new ideology generated from popular market culture in order to gain support. The intellectual elite, on the other hand, while remains in a state of heteroglossia, silently observe a shared bottom line, which at least assures their self position and the expansion of public space.
|Relation: ||東亞研究, 36(2), 1-24|
East Asia Studies
|Data Type: ||article|
|Appears in Collections:||[東亞研究] 期刊論文|
Files in This Item:
All items in 政大典藏 are protected by copyright, with all rights reserved.