政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99195
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140891 (78%)
Visitors : 46253707      Online Users : 987
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/99195


    Title: 文化產業、意識形態與知識精英－兼論三種有關中國電視劇文化策略的論述
    Other Titles: Cultural Industries, Ideology and Elites -With Special Reference to Three Discourses about Cultural Strategy of China’s TV Opera
    Authors: 羅曉南
    Lo, Shiao-Nan
    Keywords: 文化產業;文化經濟;流行文化;話語霸權;精英主義
    Cultural Economy;Cultural Industries;Elitism;Hegemony;Popular Culture
    Date: 2005-07
    Issue Date: 2016-07-20 15:09:37 (UTC+8)
    Abstract: 「文化產業」強調創意文化與生產力之關連，並無法擺脫意識形態的糾纏，不過與「文化工業」的意識形態觀不同；文化產業作為意識型態，更強調在庶民之日常流行文化／文化認同中去進行構連／爭霸。中國大陸自改革開放以來，其意識形態價值理念中本已滲入了某些資本主義市場邏輯的成素，加以改革造成之社會文化的劇變，新時代新的主體性對文化認同、新價值之需要迫切，這使得中國大陸在大力發展以市場利潤為導向之文化產業的同時，不得不回過頭來對其意識形態問題亦有所關照，一向作為文化／意識形態以及相關之社會主義代言人的知識精英，甚且因而對文化產業表述了某些不甚合時宜的精英主義論點。在電視劇文化產業策略的爭議中，反應這種精英主義論調的以及另一種更強調庶民聲音的知識精英間，其意識形態方面的見解，表面上是大相庭徑，針鋒相對，但究極言之，仍有一儘管是相當模糊的、暫時性的基礎共識折衷於黨國與市場之間，換言之，亦即相應於文化產業的興起，中共過去重視群眾路線的意識形態已自我調整為從市場流行文化中去爭取認同與支持，知識精英間雖是眾聲喧嘩，但仍有一共同默守的底限，這至少對其自身之定位以及公共空間之開展都有其意義
    Cultural industries emphasizes the connection between creative culture and productivity, with an embedded element of ideology. Unlike the ideology embodied in Adorno and Horkheimer’s concept of cultural industry, however, cultural industries as an ideology stresses more the effort to articulate/struggle for hegemony through popular culture/cultural identity among the masses. China, since its economic reform and open trade policy, has taken into its own ideological and value systems many foreign factors that belong to the Capitalist marketing logic. Faced with various drastic changes in social culture, as well as the urgent need for new cultural identities and new values in such an age with new sense of subjectivity, China is forced to reexamine its old ideological system while pushing for a market profit economy. Some intellectual elite who all along had acted as spokesmen for China’s cultural ideology and related socialist thinking recently even expressed certain untimely comments on cultural industries that are essentially elitism. Reflected in the controversy over the various cultural strategies applied in TV plays, this elite group finds its opponent in another group of intellectual elite who welcome more voices of the masses. These two elite groups though differ drastically in their respective ideologies at the first sight, share a very fundamental common sense. That is they both recognize a middle ground between party, nation, and market, even this middle ground seems extremely blur and temporary. In other words, following the rise of cultural industries, the Chinese Communist Party has adjusted its old ways of the mass ideology toward a new ideology generated from popular market culture in order to gain support. The intellectual elite, on the other hand, while remains in a state of heteroglossia, silently observe a shared bottom line, which at least assures their self position and the expansion of public space.
    Relation: 東亞研究, 36(2), 1-24
    East Asia Studies
    Data Type: article
    Appears in Collections:[East Asia Studies] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    36(2)p1-24.pdf1641KbAdobe PDF2499View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback