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    Title: 文化與消費者偏好之關係: 以好萊塢電影出口為例
    Culture and Consumer Preference: Evidence from Exports of Hollywood Movies
    Authors: 王思予
    Contributors: 李浩仲
    王信實

    王思予
    Keywords: 出口
    電影票房
    文化
    Heckman兩階段模型
    Date: 2016
    Issue Date: 2016-07-21 10:37:15 (UTC+8)
    Abstract: 在國際貿易中具有文化特性之產品,因國家文化不同可能造成價值減損,因此為了解文化在貿易中所造成之影響,本研究將討論文化如何影響好萊塢電影出口與國際票房。資料採用2013-2015年IMDb與Box Office Mojo網站上所提供票房與電影相關資料,並以Schwartz文化變數作為各國文化特質衡量,最後使用Heckman二階段模型進行估計。實證結果顯示,與美國文化差距越大的國家,則出口以及國際票房表現越差。更於全球化指標中,發現文化相似與資訊傳遞指數值越大時,則對出口與國際票房表現佳。整體來說,文化確實具有影響力。
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    Description: 碩士
    國立政治大學
    經濟學系
    103258011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103258011
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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