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    Title: 家庭強度與居住空間期許之探討
    The Family Strength Perspective of Consumer Accommodation Needs
    Authors: 朱敏榕
    Contributors: 別蓮蒂
    朱敏榕
    Keywords: 居住
    住屋
    居住空間
    家庭強度
    Live
    Housing
    Needs of Accommodation
    Family Strength
    Date: 2016
    Issue Date: 2016-08-09 14:43:25 (UTC+8)
    Abstract: 家不僅單單只是一個居住的空間,而是能夠孕育家庭成長、豐富個人心靈的地方,因此創造一個適合家庭發展的居住環境非常重要。以往探討一般家庭對於居住的需求之研究非常稀少,且非常容易被忽略,因此往往無法了解消費者的真正的需求。
    本研究希望藉由探討家庭強度的高低對於居住空間期許的影響,瞭解家庭強度與理想居住空間需求之間的關係,並透過需求面的分析,瞭解消費者對於居住所重視的真實想法,以提供房屋建設、仲介產業等相關產業作為未來房屋之設計規劃或行銷方面之參考。
    本研究採用「龍吟華人市場研發論壇中心」所提供之深度訪談資料,從資料庫中選取20位「居住」主題之受訪者做為研究樣本,訪談內容包括基本資料、目前住屋狀況、未來生活及理想居住空間之想像等,並根據「家庭強度特質」將受訪者分成「家庭強度高」與「家庭強度低」兩組,進而研究家庭強度的高低對於居住需求有何特色及差異,並導出相關命題。
    研究結果發現,家庭強度高者對居住需求多源自於希望增進家人的互動,並根據孩子成長的不同階段有不同的居住考量,重視身心發展的健康,且對於未來的居住想像更有憧憬。家庭強度低者的居住期望則為功能性考量,從利己的角度出發,且重視生活便利性。
    幸福美滿的家庭是社會的主流,也是人們不斷在追求的最高目標之一。透過本研究,期待相關產業能夠提供適合家庭發展的優質住宅,產生善的循環,鼓勵更多幸福家庭的產生。
    Home is not only a space of living, but a place that family members share things together and enrich their minds. Therefore, it is important to create a comfortable environment for the development of families. Since there were not many researches related to the living needs of family, it is very hard to understand the accommodation needs of family.
    This research uses content analysis on the in-depth interview data provided by Chinese Consumer Center, and from which chooses 20 samples from the research topic of “dwell.” According to "Family Strength", this research divides these samples into "high degree of family strength group" and "low degree of family strength group", to further study the differences and features of living between different levels of family strength.
    The findings of this study are several propositions. For example, the requirement in living issue for families with high degree of family strength is originated from the needs of interacting with family members. Also, they have different concerns in different period of family life cycle. Furthermore, they are more optimistic and have greater longing for a bright future. On the other hand, families with low degree of family strength valued more about the function of a house. They are self-interest oriented and care about the convenience of themselves.
    Strong and healthy family is the mainstream of the society. This research expects to inspire the related industries of living to provide suitable houses for people, looking forward to generate more strong families.
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    二、 英文部分
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    三、 網路資料
    兒福聯盟-「在家吃飯最幸福」調查報告
    http://www.children.org.tw/research/research_list
    民法- S-link 電子六法全書
    http://www.6law.idv.tw/6law/law/%E6%B0%91%E6%B3%95.htm
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    103363034
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103363034
    Data Type: thesis
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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