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    Items for Author "顧萱萱" 

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    Showing 10 items.

    Collection Date Title Authors Bitstream
    [心理學系] 期刊論文 2017 Message-related effects on consumer switching when the preferred product is out of stock. 郭建志; Kuo, Chien-Chih;; 顧萱萱; Ku, Hsuan-Hsuan;; Huang, Wan-Ting
    [心理學系] 期刊論文 2013-09 Decision-contextual and individual influences on scarcity effects. 郭建志; Kuo,Chien-Chih; Ku,Hsuan-Hsuan; Yang,Yi-Ting; Chung,Tzu-Shao
    [心理學系] 期刊論文 2012-10 The role of consumers’ motivational orientation to promotion versus prevention. 郭建志; Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Wu, Ching-Luen; Wu, Chih-Ying
    [心理學系] 期刊論文 2012-10 Communicating green marketing appeals effectively: The role of consumers’ motivational orientation to promotion versus prevention 郭建志; Kuo, Chien-Chih; Ku, Hsuan-Hsuan; Wu, Ching-Luen; Wu, Chih-Ying
    [心理學系] 期刊論文 2012-08 Effects of product quality certification on quality perceptions of stores' own brands 郭建志; Kuo,Chien-Chih; Wang,Po-Jen; Ku,Hsuan-Hsuan
    [心理學系] 期刊論文 2012-08 The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers. 顧萱萱; Ku, Hsuan-Hsuan; 郭建志; Kuo, Chien-Chih; Kuo, Tzu-Wei
    [心理學系] 期刊論文 2011-07 Signaling new product introduction delays: Determinants of clarity of delay-duration announcements 郭建志; Ku, Hsuan-Hsuan; Huang, Chiu-Chen; Kuo, Chien-Chih
    [心理學系] 期刊論文 2010-09 新產品延期上市模式與消費者購買決策 顧萱萱; 柳其睿; 郭建志; Ku, Hsuan-Hsuan; Liu, Chi-Rui; Kuo, Chien-Chih
    [心理學系] 期刊論文 2009-08 網路動態階梯式訂價模式對消費者集構意願之影響 顧萱萱; 徐誓濱; 郭建志; Ku, Hsuan-Hsuan; Xu, Shi-Bin; Kuo, Chien-Chih
    [心理學系] 期刊論文 2006-07 消費者對零售商最低價格保證政策效果之評估:保證條款特徵考量 顧萱萱; 郭建志; 彭員芝; Ku, Hsuan-Hsuan; Kuo, Chien-Chih

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