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    Items for Author "Chang, Yuhmiin"  

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    Showing 20 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 期刊論文 2023-02 Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load 張郁敏; Chang, Yuhmiin; Thorson, Esther
    [廣告學系] 期刊論文 2022-04 Z世代媒介多工動機與消費決策信心:從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2018-08 Perceived message consistency: Explicating how brand messages being processed across multiple online media 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    [廣告學系] 期刊論文 2016 網路素人創作內容決策歷程與觸動點分析-循序樣式探勘技術之應用 張郁敏; 蔡介元
    [廣告學系] 期刊論文 2013-10 什麼樣的科學新聞內容會受新聞媒體青睞? 報紙與電視科學新聞媒體顯著性之決定因素初探 張郁敏; Chang, Yuh-Miin
    [廣告學系] 期刊論文 2013-03 Age matters: Short Message Service advertising reading behaviours 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2012-06 因人而異的新聞消費行為:整合新聞媒介與新聞品牌的新思維 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2012 跨媒介新聞資訊處理模型:資訊來源擴大理論在新聞研究上的應用 張郁敏
    [廣告學系] 期刊論文 2011-01 品牌年輕化與非目標市場效果:當西方遇上東方 張郁敏; Chang,Yuh-Miin
    [廣告學系] 期刊論文 2011-01 品牌年輕化與非目標市場效果:當西方遇上東方 張郁敏; Chang, YuhMiin
    [廣告學系] 期刊論文 2009 An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study Chang, Yuhmiin; 張郁敏
    [廣告學系] 期刊論文 2008 政治置入性新聞對新聞可信度之影響 彭賢恩; 張郁敏
    [廣告學系] 期刊論文 2008 單一與多重媒體重複策略之傳播效果比較 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2006-01 線上遊戲關係品質與忠誠度之研究 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2005-12 An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2005-07 你搞懂整合行銷傳播了嗎?看Tom Duncan所謂的IMC 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2004-07 Television and Web advertising synergies 張郁敏; Chang, Yuhmiin
    [廣告學系] 期刊論文 2000 Assessing cultivation theory and public health model for crime reporting 張郁敏; Chang, Yuh-Miin; Reber, Bryan H.
    [廣播電視學系] 期刊論文 2017-05 The influence of media multitasking on the impulse to buy: A moderated mediation model Chang, Yuhmiin; 張郁敏

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