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    Items for Author "Chen, Etta Y. I" 

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    Showing 12 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 國科會研究計畫 2006 價格離散對消費者價格知覺的影響 陳嬿伊
    [企業管理學系] 學位論文 2006 價格離散對消費者價格知覺的影響 陳嬿伊; Chen, Etta Y. I.
    [企業管理學系] 專書/專書篇章 1998 幽默訴求廣告對消費者決策過程之影響-以中、高涉入產品為例 陳嬿伊
    [企業管理學系] 會議論文 2005-07 The Influences of Cognitive Age on Consumers' Brand Preferences and Choices 別蓮蒂; 陳嬿伊
    [企業管理學系] 會議論文 2005-04 The Effects of Price Dispersion and Suggested List Price on Consumers' Internal Reference Prices 陳嬿伊; 別蓮蒂
    [企業管理學系] 會議論文 2005-03 The Influences of Price Dispersion and the Manufacturer's Suggested Price on Consumers' Internal Reference Prices 別蓮蒂; 陳嬿伊
    [企業管理學系] 會議論文 2004-09 心理年齡與實際年齡對品牌偏好與選擇的影響 別蓮蒂; 陳嬿伊
    [企業管理學系] 會議論文 2004-07 Consumers' Perceived Importance and Usage of Internet Information for Search Goods versus Experience Goods 陳嬿伊; Richard Widdows; 別蓮蒂
    [企業管理學系] 會議論文 2003-12 The Determinants of Consumers' Online Information Search Behavior for Search versus Experience Products 別蓮蒂; Richard Widdows; 陳嬿伊
    [企業管理學系] 會議論文 2003-05 整合行銷傳播之理論探討—以Metatheory 方法檢視其理論發展 陳嬿伊; 別蓮蒂
    [企業管理學系] 期刊論文 2012 The Influences of Price Dispersion and the Manufacturer's Suggested Price on Consumers' Boundaries of Acceptable Price: Expected Price as a Mediator Chen, Etta Y. I.; Bei, Lien-Ti; 別蓮蒂
    [企業管理學系] 期刊論文 2008 Conspicuous Consumption: A Preliminary Report of Scale Development and Validation Chen, Etta Y. I.; Yeh, Nai-Chi; Wang, Chih Ping; 陳嬿伊; 葉乃綺

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