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Items for Author "Kim, Eunice"

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Showing 52 items.

Collection	Date	Title	Authors
[企業管理學系] 會議論文	2020-05	Examining Consumers' Processing of Brand Personification Strategies through the Lens of Anthropomorphism	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
[企業管理學系] 會議論文	2018-07	Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
[企業管理學系] 會議論文	2018-06	Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
[企業管理學系] 會議論文	2018	Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value	陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
[企業管理學系] 會議論文	2018	When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives	陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
[企業管理學系] 會議論文	2017	Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism	陳冠儒; Chen, Kuan-Ju
[企業管理學系] 會議論文	2016	Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes	陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
[企業管理學系] 會議論文	2016	Understanding the effect of social television on TV banding: A uses and gratifications Perspective	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
[企業管理學系] 會議論文	2015	Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
[企業管理學系] 會議論文	2015	How Pinteresting! Exploring global brands’ visual brand identity strategies	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
[企業管理學系] 會議論文	2015	Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
[企業管理學系] 會議論文	2015	Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands	陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
[企業管理學系] 會議論文	2014	An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
[企業管理學系] 會議論文	2014	Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation	陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
[企業管理學系] 會議論文	2013	Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement	陳冠儒; Chen, Kuan-Ju; Phua, Joe
[企業管理學系] 會議論文	2013	Critical political economy on social media: The power of audience	陳冠儒; Chen, Kuan-Ju
[企業管理學系] 會議論文	2013	Forgiving brand failures: The role of brand relationship commitment	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
[企業管理學系] 會議論文	2013	Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
[企業管理學系] 會議論文	2013	A content analysis of replications in consumer behavior journals, 1992-2011	陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N.
[企業管理學系] 會議論文	2013	The role of cultural identity in self-expressive identification on social media	陳冠儒; Chen, Kuan-Ju
[企業管理學系] 會議論文	2012	Evaluation of the theory of planned behavior	陳冠儒; Chen, Kuan-Ju
[企業管理學系] 會議論文	2012	Breaking tweets: Foreign correspondents’ uses of Twitter	陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
[企業管理學系] 會議論文	2012	Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS	陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju
[企業管理學系] 會議論文	2011	Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?	陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
[企業管理學系] 期刊論文	2019-08	Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement	陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling
[企業管理學系] 期刊論文	2019-03	Instagram使用動機對品牌參與之影響：以廣告價值為中介變數	陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung
[企業管理學系] 期刊論文	2019	When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive	陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇
[企業管理學系] 期刊論文	2018-08	Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations	陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju
[企業管理學系] 期刊論文	2017-12	Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses	陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
[企業管理學系] 期刊論文	2016-08	Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan	陳冠儒; Chen, Kuan-Ju; Phua, Joe
[企業管理學系] 期刊論文	2015-08	Would you be my friend? An examination of global marketers' brand personification strategies in social media	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
[企業管理學系] 期刊論文	2012-05	What’s in a tweet? Foreign correspondents’ use of social media	陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
[傳播學院] 會議論文	2019-01	How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance	林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
[傳播學院] 會議論文	2019-01	Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation	林芝璇; Lin, Jhih-Syuan
[廣告學系] 期刊論文	2018-07	Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram	林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
[廣告學系] 期刊論文	2018-07	Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections	林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
[廣告學系] 期刊論文	2018	Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty	林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
[廣告學系] 期刊論文	2017	Personality traits, motivations, and emotional consequences of social media usage	林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
[廣告學系] 期刊論文	2017	Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms	林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
[廣告學系] 期刊論文	2016-05	Social television: Examining the antecedents and consequences of connected TV viewing	林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
[廣告學系] 期刊論文	2015	The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation	林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
[廣告學系] 期刊論文	2015	Would you be my friend? An examination of global marketers’ brand personification strategies in social media	林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
[廣告學系] 期刊論文	2014	Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships	林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
[廣告學系] 期刊論文	2013	Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers.	林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
[廣告學系] 期刊論文	2013	To app or not to app: Engaging consumers via branded mobile apps	林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
[廣告學系] 期刊論文	2012	Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China	林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
[廣告學系] 期刊論文	2012	The interplay of culture and situational cues in brand evaluations	林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
[廣告學系] 期刊論文	2011	Stop playing with your food! A comparison of for-profit and non-profit food related advergames	林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
[廣告學系] 期刊論文	2011	Are you following me? A content analysis of TV networks’ brand communication on Twitter	林芝璇; Lin, Jhih-Syuan; Peña, Jorge
[廣告學系] 期刊論文	2011	Actual self vs. avatar self: The effects of social contexts on self-expression	林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
[廣告學系] 期刊論文	2010	Antecedents and consequences of cross-media usage: A study of a TV program's official web site	林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan
[經營管理碩士學程EMBA] 學位論文	2021	國際級品牌飯店服務創新策略研究-以國賓飯店集團為例	陳冠儒; Chen, Kuan-Ju

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Items for Author "Kim, Eunice"