English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 94559/125088 (76%)
Visitors : 29750692 Online Users : 221
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by
NTU Library IR team.
Scope
All of 政大典藏
創新國際學院
文學院
社會科學學院
商學院
傳播學院
外國語文學院
法學院
理學院
國際事務學院
教育學院
研究中心
行政單位
學術期刊
政大會議論文集
政大學報
Tips:
please add "double quotation mark" for query phrases to get precise results
please goto advance search for comprehansive author search
Adv. Search
Home
‧
Login
‧
Upload
‧
Help
‧
About
‧
Administer
政大機構典藏
>
Items for Author
Loading...
Category
Loading community tree, please wait....
Year
Loading year class tree, please wait....
Items for Author "Kim, Eunice"
Return to Browse by Author
Showing 52 items.
Collection
Date
Title
Authors
Bitstream
[企業管理學系] 會議論文
2020-05
Examining Consumers' Processing of Brand Personification Strategies through the Lens of Anthropomorphism
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2018-07
Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2018-06
Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Shan, Yan
[企業管理學系] 會議論文
2018
Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value
陳冠儒
;
Chen, Kuan-Ju
;
Chao, Chia-Tung
[企業管理學系] 會議論文
2018
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives
陳冠儒
;
Chen, Kuan-Ju
;
Shan, Yan
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2017
Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2016
Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
陳冠儒
;
Chen, Kuan-Ju
;
Kim, Jooyoung
[企業管理學系] 會議論文
2016
Understanding the effect of social television on TV banding: A uses and gratifications Perspective
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2015
Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2015
How Pinteresting! Exploring global brands’ visual brand identity strategies
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[企業管理學系] 會議論文
2015
Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[企業管理學系] 會議論文
2015
Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
;
Pan, Po-Lin
[企業管理學系] 會議論文
2014
An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2014
Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation
陳冠儒
;
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2013
Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
[企業管理學系] 會議論文
2013
Critical political economy on social media: The power of audience
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2013
Forgiving brand failures: The role of brand relationship commitment
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[企業管理學系] 會議論文
2013
Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Choi, Jung Hwa
;
Hahm, Jung Min
[企業管理學系] 會議論文
2013
A content analysis of replications in consumer behavior journals, 1992-2011
陳冠儒
;
Chen, Kuan-Ju
;
Bae, Soobin
;
Morgan, Stephen
;
Stevens, Stephanie
;
Hahm, Jung Min
;
Reid, Leonard N.
[企業管理學系] 會議論文
2013
The role of cultural identity in self-expressive identification on social media
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2012
Evaluation of the theory of planned behavior
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2012
Breaking tweets: Foreign correspondents’ uses of Twitter
陳冠儒
;
Chen, Kuan-Ju
;
Cozma, Raluca
[企業管理學系] 會議論文
2012
Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS
陳冠儒
;
Chen, Kuan-Ju
;
Koenitz, Harmut
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2011
Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?
陳冠儒
;
Chen, Kuan-Ju
;
Cozma, Raluca
[企業管理學系] 期刊論文
2019-08
Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement
陳冠儒
;
Chen, Kuan-Ju
;
Cheung, Hoi Ling
[企業管理學系] 期刊論文
2019-03
Instagram使用動機對品牌參與之影響:以廣告價值為中介變數
陳冠儒
;
Chen, Kuan-Ju
;
趙家彤
;
Chao, Chia-Tung
[企業管理學系] 期刊論文
2019
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
陳冠儒
;
Chen, Kuan-Ju
;
Shan, Yan
;
Lin, Jhih-Syuan
;
林芝璇
[企業管理學系] 期刊論文
2018-08
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
;
Pan, Po-Lin
;
Chen, Kuan-Ju
[企業管理學系] 期刊論文
2017-12
Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses
陳冠儒
;
Chen, Kuan-Ju
;
Kim, Jooyoung
[企業管理學系] 期刊論文
2016-08
Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
[企業管理學系] 期刊論文
2015-08
Would you be my friend? An examination of global marketers' brand personification strategies in social media
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Choi, Jung Hwa
;
Hahm, Jung Min
[企業管理學系] 期刊論文
2012-05
What’s in a tweet? Foreign correspondents’ use of social media
陳冠儒
;
Chen, Kuan-Ju
;
Cozma, Raluca
[傳播學院] 會議論文
2019-01
How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance
林芝璇
;
Lin, Jhih-Syuan
;
Chen, Hsuan-Ting
[傳播學院] 會議論文
2019-01
Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation
林芝璇
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2018-07
Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram
林芝璇
;
Phua, Joe
;
Lin, Jhih-Syuan
;
Limn, Dong Jae
[廣告學系] 期刊論文
2018-07
Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections
林芝璇
;
Lin, Jhih-Syuan
;
Himelboim, Itai
[廣告學系] 期刊論文
2018
Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty
林芝璇
;
Lin, Jhih-Syuan
;
Chen, Kuan-Ju
;
Sung, Yongjun
[廣告學系] 期刊論文
2017
Personality traits, motivations, and emotional consequences of social media usage
林芝璇
;
Lin, Jhih-Syuan
;
Lee, Yen-I
;
Jin, Yan
;
Bob, Gilbreath
[廣告學系] 期刊論文
2017
Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms
林芝璇
;
Jin, Yan
;
Lin, Jhih-Syuan (Elaine)
;
Gilbreath, Bob
;
Lee, Yen-I
[廣告學系] 期刊論文
2016-05
Social television: Examining the antecedents and consequences of connected TV viewing
林芝璇
;
Lin, Jhih-Syuan
;
Sung, Yongjun
;
Chen, Kuan-Ju
[廣告學系] 期刊論文
2015
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
林芝璇
;
Chen, Kuan‐Ju
;
Kim, Jooyoung
;
Lin, Jhih‐Syuan
[廣告學系] 期刊論文
2015
Would you be my friend? An examination of global marketers’ brand personification strategies in social media
林芝璇
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Choi, Jung Hwa
;
Hahm, Jung Min
[廣告學系] 期刊論文
2014
Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships
林芝璇
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[廣告學系] 期刊論文
2013
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers.
林芝璇
;
Chu, Shu-Chuan
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2013
To app or not to app: Engaging consumers via branded mobile apps
林芝璇
;
Kim, Eunice
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[廣告學系] 期刊論文
2012
Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China
林芝璇
;
Chu, Shu-Chuan
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2012
The interplay of culture and situational cues in brand evaluations
林芝璇
;
Sung, Yongjun
;
Choi, Sejung Marina
;
Lin, Jhih‐Syuan
[廣告學系] 期刊論文
2011
Stop playing with your food! A comparison of for-profit and non-profit food related advergames
林芝璇
;
Cicchirillo, Vincent
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2011
Are you following me? A content analysis of TV networks’ brand communication on Twitter
林芝璇
;
Lin, Jhih-Syuan
;
Peña, Jorge
[廣告學系] 期刊論文
2011
Actual self vs. avatar self: The effects of social contexts on self-expression
林芝璇
;
Sung, Yongjun
;
Moon, Jang Ho
;
Kang, Mihyun
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2010
Antecedents and consequences of cross-media usage: A study of a TV program's official web site
林芝璇
;
Lin, Jhih-Syuan
;
Cho, Chang-Hoan
[經營管理碩士學程EMBA] 學位論文
2021
國際級品牌飯店服務創新策略研究-以國賓飯店集團為例
陳冠儒
;
Chen, Kuan-Ju
著作權政策宣告
1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(
nccur@nccu.edu.tw
),維護人員將立即採取移除該數位著作等補救措施。
DSpace Software
Copyright © 2002-2004
MIT
&
Hewlett-Packard
/
Enhanced by
NTU Library IR team
Copyright ©
-
Feedback