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    Items for Author "Phua, Joe"  

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    Showing 29 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 期刊論文 2019 When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇
    [傳播學院] 會議論文 2023-07 Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses 林芝璇; Lin, Jhih-Syuan (Elaine)
    [傳播學院] 會議論文 2021-06 The effect of communication apprehension on individual`s engagement with influencer communication 林芝璇; Lin, Jhih-Syuan
    [傳播學院] 會議論文 2019-01 How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
    [傳播學院] 會議論文 2019-01 Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation 林芝璇; Lin, Jhih-Syuan
    [傳播學院] 期刊論文 2023-07 The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae
    [傳播學院] 期刊論文 2023-03 Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots 林芝璇; Lin, Jhih-Syuan (Elaine); Wu, Linwan
    [傳播學院] 期刊論文 2022-05 Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories 林芝璇; Lin, Jhih-Syuan (Elaine); Lu, Jia-Dai (Evelyn)
    [傳播學院] 期刊論文 2022-03 Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms 林芝璇; Lin, Jhih-Syuan
    [傳播學院] 期刊論文 2021-06 Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan
    [傳播學院] 期刊論文 2021-06 The role of construal fit in threat appeal to persuade young drivers not to text while driving 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae (Jay) ; Chung, Un Chae ; Ko , Youngjee 
    [傳播學院] 期刊論文 2021-04 Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
    [廣告學系] 期刊論文 2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    [廣告學系] 期刊論文 2018-07 Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
    [廣告學系] 期刊論文 2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    [廣告學系] 期刊論文 2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
    [廣告學系] 期刊論文 2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    [廣告學系] 期刊論文 2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
    [廣告學系] 期刊論文 2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
    [廣告學系] 期刊論文 2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [廣告學系] 期刊論文 2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    [廣告學系] 期刊論文 2013 Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    [廣告學系] 期刊論文 2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2012 The interplay of culture and situational cues in brand evaluations 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
    [廣告學系] 期刊論文 2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2011 Are you following me? A content analysis of TV networks’ brand communication on Twitter 林芝璇; Lin, Jhih-Syuan; Peña, Jorge
    [廣告學系] 期刊論文 2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2010 Antecedents and consequences of cross-media usage: A study of a TV program`s official web site 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan

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