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    Items for Author "Shen,Yung-Cheng" 

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    Showing 7 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 專書/專書篇章 2006 Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan 別蓮蒂; Shen,Yung-Cheng; Bei, Lien-Ti; Wu, Chih-Yun
    [企業管理學系] 期刊論文 2007-10 Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation 別蓮蒂; Shen, Yung-Cheng; Bei,Lien-Ti; Shen,Yung-Cheng
    [企業管理學系] 期刊論文 2011 Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge Bei, Lien-Ti; Chu, Chia-Hsien; Shen, Yung-Cheng; 別蓮蒂; 朱家賢; 沈永正
    [企業管理學系] 期刊論文 2011 Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity. Shen, Yung-Cheng; Lien-ti Bei; Chi-Hsien Chu
    [企業管理學系] 國科會研究計畫 2011 雙軌溝通說服模式的腦神經研究觀點:功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 別蓮蒂; 沈永正
    [企業管理學系] 期刊論文 2011-01 Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity Shen, Yung-Cheng; Bei, Lien-Ti; Chu, Chia-Hsien; 沈永正; 別蓮蒂; 朱家賢
    [企業管理學系] 會議論文 2020-08 AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers 別蓮蒂; Bei, Lien-Ti; Lee, Crystal T.; Yang, Cacelert Wei-Hao; Shen, Yung-Cheng

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