English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 92429/122733 (75%)
Visitors : 26414750      Online Users : 548
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Loading community tree, please wait....


    Loading year class tree, please wait....

    Items for Author "Raghubir, Priya"  

    Return to Browse by Author

    Showing 22 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 期刊論文 2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    [廣告學系] 期刊論文 2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
    [廣告學系] 期刊論文 2015-05 Physical activity and food consumption: The moderating role of individual dieting tendency Chang, CC; Lin, YC; 林穎青
    [廣告學系] 期刊論文 2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    [會計學系] 學位論文 2005 我國財務預測制度與資訊不對稱之關聯性研究 林盈妗; Lin, Ying Ching
    [傳播學院] 會議論文 2019-03 The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising 林穎青; Lin, Ying-Ching; Chiu, Tao-Sheng; Wang, Kai-Yu; Chih, Wen-Hai; Ortiz, Jaime; Yang, Xiu-Hua
    [傳播學院] 會議論文 2018-01 Influencing Consumer Response to Products with High Styling: The Role of Mindsets 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [傳播學院] 會議論文 2017-06 Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency 林穎青; Lin, Ying-Ching; Su, An-Ni; Wang, Sheng-Hui
    [廣告學系] 期刊論文 2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
    [廣告學系] 期刊論文 2007 Impetus for Worship: An Exploratory Study of Adolescents' Idol Adoration Behaviors 林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
    [廣告學系] 期刊論文 2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    [傳播學院] 會議論文 2017-02 The Influence of Pro-environmental Credentials on Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [傳播學院] 會議論文 2016-02 Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi
    [廣告學系] 期刊論文 2003 Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    [廣告學系] 期刊論文 2006 電子化服務價值:消費者知識與知覺風險之干擾效果 林穎青; 林建信; 施信佑; 佘日新; Lin, Ying-Ching; Lin, Chien-Hsin; Shih, Hsin-Yu; Sher, Peter J.
    [廣告學系] 期刊論文 2010 Attributions and Outcomes of Customer Misbehavior 林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia
    [廣告學系] 期刊論文 2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    [廣告學系] 期刊論文 2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [廣告學系] 國科會研究計畫 2014 轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果 林穎青
    [新聞學系] 期刊論文 2017 Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi; 林穎青
    [廣告學系] 期刊論文 2016-10 Local or Global Image? The Role of Consumers' Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    [廣告學系] 期刊論文 2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback