DSpace collection: 期刊論文
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Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building
https://nccur.lib.nccu.edu.tw/handle/140.119/148733
title: Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building abstract: This study investigates how social media can be better managed to cultivate positive organization-public relationships. It advances an expanded and integrated conceptual model to test how the communication features of corporate pages on social networking sites may influence publics’ perception of the organization’s communication ethicality, which further predicts organization-public relationships as a compound index of trust, commitment, and satisfaction. The results, based on structural equation modeling, showed that three important communication strategies are success factors that could shape perceptions of communication ethicality: timeliness, responsiveness, and the use of human voice in a dialogic framework. In particular, publics’ perception of the organization’s communication ethicality emerged as a key mediator driving communication effects to foster positive relationships with stakeholders in an online environment.
<br>Does news platform matter? Comparing online Journalistic role performance to newspaper, radio, and television
https://nccur.lib.nccu.edu.tw/handle/140.119/147869
title: Does news platform matter? Comparing online Journalistic role performance to newspaper, radio, and televisionComparing journalistic role performance across thematic beats: A 37-country study
https://nccur.lib.nccu.edu.tw/handle/140.119/147868
title: Comparing journalistic role performance across thematic beats: A 37-country studyMedia multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
https://nccur.lib.nccu.edu.tw/handle/140.119/144810
title: Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load