政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/100477
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 109085/140088 (78%)
造访人次 : 43478719      在线人数 : 845
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻

    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/100477

    题名: 行銷導向下自動化設備業產品研發之研究-以A公司為例
    作者: 林豐正
    Lin, Feng Cheng
    贡献者: 季延平
    Lin, Feng Cheng
    关键词: 自動化設備
    日期: 2016
    上传时间: 2016-08-22 10:53:05 (UTC+8)
    摘要: 工廠邁向智慧化的過程中,最根本的問題仍是內部組織的變革及思維的調整。尤其是對資源重新配置的思維轉變,如當產品設計、製程模式及廠務管理等流程需要調整時,如何透過人員訓練、組織調整及相關配套來因應改變,這些都考驗著管理階層的智慧製造思維及管理智慧。

    研究方向目的為分析研究主體之自動化設備業發展現況及產業結構,以利研究主題的掌握,針對自動化設備業與產品研發 轉型發展策略進行文獻探討,以奠立研究架構與實施步驟基礎,探討個案公司建立產品研發 轉型發展策略之關鍵重要因素,以利整體績效的提升。

    1.有助了解我國自動化設備業為突破陸商競爭與市場衰退壓力,而進行產品研發 轉型發展之實況、困難、因應之道。
    參考文獻: Abbie Griffin and John R. Hauser, Integration R&D and Marketing: A review and analysis of the Literature, The Journal of product innovation management. 1996, 13: 191-215.
    Barcake, GJ., Bello, D. C., and Wallace, E. C., "The role of Consumer Shows in New Product Adoption, .The Journal of Consumer Marketing, 9(2), 1992, pp55-67.
    Bello, Daniel C., and Lobtia, Ritu, 1993, "Improving Trade Shows Effectiveness by Analyzing Attendees", Industrial Marketing Management, 22(4), 1993, pp311-318.
    Bonoma, Thomas V., "Get More Out of Your Trade Shows", Harvard Business Review, 61(1), 1983, pp75-83.
    Bonoma, Thomas Vand Johnston, WesleyJ., "The Social Psychology of Industial Buying and Selling", Industrial Marketing Management, October: 1978, pp212-220
    Cavanaugh. Suzette., "Setting Objectives and Evaluating the Effectiveness of Trade Show Exhibits", Journal of Marketing, 40(4): 1976, 100-103.
    Chonko, L. B., "Relationship Selling at Trade Shows", Review of Business, 12(1): 1990, pp64-70.
    Churchill Jr., and Gilbert A., "AParadigm for Developing Better Measures of Marketing Constructs", Journal of Marlceting, (February): 1979, pp64-77
    Churchill Jr., Gilbert A. N.M. Ford and O. C. Walker, Jr., Sales Force Management, 4 ed,. Homewood, IL: Irwin.1993.
    Cyert, Richard, and James March. 1963. A Behavioral Theory of the Firm. Englewood Cliffs, NJ: Prentice-Hall.
    Dougherty, Deborah, Understanding New markets for new products, Strategic Management Journal, 1990, (11): 59-798.
    Faria, A. J., and Dickinson, J. R.1985, "Behind the push to exhibit at trade shows", Business Marketing, August, ppS-102.
    Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn, Marketing Engineering Principles, DecisionPro, 2007
    Genoist Heidi, 2006, "Industry Marketing: Got Face to Fcae?"Tradeshow Week, 36, (14): ppl0-11
    Gopalakrishna, Srinath and Lilien, Gary L., "AThree-Stage Model of Industrial Trade Show Performance", Marketing Science, 14(1): 1995, pp22-42.
    Griffin, Abbie, Evaluating QFD’s use in U.S. firms as a process for developing products, Journal of Product Innovation Management, 1992(9):171-187.
    Griffin, Abbie, Evaluating QFD’s use in U.S. firms as a process for developing products, Journal of Product Innovation Management, 1992(9):171-187.
    Gupta, Ashok K. , Raj, S. R and Wilemon, David., R&D and marketing managers in hitech companies: Are they different? IEEE Transactions on Engineering Management, 1 986, 33(1): 25-32.
    Gupta, Ashok K, gaj, S. P and Wilemon, David, A model for studying R&D-marketing interface in the product innovation process, Journal of Marketing, 1986, 50: 7-17.
    Hansen, Kare, 1999, "Show Performance: Conceptual Framework and Its Implications for Future Research", Academy of Marketing Science Review, ppl-16
    Hansen, Kare, 1996, "The Dual Motives of Participants at International Trade Shows: an Empirical Investigation of Exhibitors and Visitors With SellingMotives", International Marketing Review, 13(2): pp39-53.
    Hass, Robert W., Industrial Marketing Management, Kent Publishing Company, 1989.
    Hutt, Michael D. and Thomas W. Speh, Business Marketing Management, Fort Worth, TX: The Dryden Press, 1995.
    Jackson, Donald W. Jr., Janet E. keith and Richard K. Burdick, "The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situations", Journal of Advertising, 4(16): 1987, pp25-33.
    Jeppesen J. B., User Toolkits for Innovation: Consumers Support Each Other, Journal of Product Innovation Management, 2005, 22: 347-362.
    Kotler, Philip, “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, John Wiley & Sons, Inc., 2003, pp.39.
    Lilien, Gary L., "A Descriptive Model of the trade Show Budgeting Decision Process", Industrial Marketing Management, (February): 1983, pp25-29.
    Luckhurst, Kenneth W., The Story of Exhibitions, The Studio Publicaitons, 1951.
    Moriarty Rowland T., and Robert E. Spelcman, 1984, "An Empirical Investigation of the Sources o fInformation Used During the Industrial Buying Process", Journal of Marketing Research.21(May): pp137-147
    Nealemr, Corkindale D. R. Co-developing Products: Involving Customers Earlier and More Deeply, Long Range Planning, 1998, 31(3): 418-425.
    Parasuraman, A., 1981, "The Relative Importance of Industrial Promotion Tools", Industrial Marketing Management, 10, pp277-281
    Philip T. Kotler and Gary Armstrong, Principles of Marketing , 16th Edi.Pearson, 2015.
    Rice, Gillian, "Using the Interaction Approach to Understand International Trade Shows", International Marketing Review, 9(4): 1992, pp32-45.
    Rosson, Philip, J.and F. H. Rolf Seringhaus, "Visitor and E xhibitor Interaction at Industrial Trade Fairs", Journal of Business Research.(32), 1995, pp81-90.
    Rosson, Philip, J. and F. H. Rolf Seringhaus, 1995, "Visitor and Exhibitor Interaction at Industrial Trade Fairs", Journal of Business Research. (32), pp81-90.
    Ruekert, Robert W. and Walker, Orville C., Marketing’s interaction with other functional units: A conceptual framework and empirical evidence, Journal of marketing, 1987, 51: 1-19.
    Saxberg, B. and Slocum, J. W., The management of scientific manpower Management Science, 1968, 14(8): 473-489.
    Susan H. Godair & Patricia J. O`Connor, Same Time Next Yeair-Buyer Trade Show Motivcs, Industrial Marketing Maniagement.2001, 30, pp79.
    Sandra Lynn Morrow, The Art of the Show: An Introduction to the Study of Exposition Management 2nd Edi., A E M Foundation Inc., 2001.
    Urban G L., Hauser J. R., Design and Marketing of New Products, Englewood Cliffs, NJ: Prentice Hall, Inc. 1993.
    Tanner, Jr, John F, "Adaptive Selling at Trade Shows", The Journal of Selling & Sales Management, 14(2): 1994, pp15-23.
    Trade Show Bureau, 1986a, Exhibit management practices-setting objectives and the Evaluation of Results. StudyNo.2010.
    Trade Show Bureau, 1986b, The Exhibit Management Function-Perceptions of Exhibit Management and Marketing Executives. Study No. 2040.
    Trade Show Bureau, 1988a Attitudes and Opinions of Computer Executives Regarding Attendance at Infonnation Technology Events. Study No.1080.
    Trade Show Bureau, 1986, Trade Shows Represent a Dynamic Selling Opportunity, Research Report.#1010, Trade Show Bureau, Denver. Co. April
    Trade Show Bureau, 1989, Understanding and Influencing Your Audience, Research Report. #AC23, Trade Show Bureau, Denver.Co.
    Trade Show Bureau, 1991, The Project Growth of the Exposition Industry: A10-Year Forecast, Research Report. #IT12, Trade Show Bureau, Denver.Co.
    Trade Show Bureau, 1991a, Reach Your Prospects for Lessat Trade Shows, Research Report SM/20.
    Trade Show Bureau, 1992, Develop Your Prospects and Close Sales for Less With Trade Shows, Research Publication. #SM20, Trade Show Bureau, Denver.Co.
    Trade Show Bureau, 1994, A Guide to the U.S. Exposition Industry, Trade Show Bureau, Denver.Co.
    Von Hippel E., Katz R. Shitting, Innovation to Users via Toolkits, Management Science, 2002, 48(7): 821. 833.
    Webster F. E. and Wind Y., "Organizational Buying Behavior", Journal of Marketing, April, 1972.
    Weiesendanger, Betsy., "Are Salespeople Trade Show Duds", Sales and Marketing Management, (August):1990, pp40-46.
    Wind, Y., Robert Thonias, Segmenting Industrial Markets, Advancesin Business Marketing, Vol7, Arch Woodside, ed. Greenwich, CT: JAI Press, 1994
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103932425
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文


    档案 大小格式浏览次数
    242501.pdf747KbAdobe PDF2234检视/开启


    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈