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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/101056
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101056


    Title: 傳統報業的轉型與再造—《聯合報系》跨媒體新聞平台綜效研究
    The Transformation of Tranditional Print Media : 《The United Daily News Group》Synergistic Analysis of Cross-Media News Platforms
    Authors: 謝家瑜
    Hsieh, Chia Yu
    Contributors: 劉幼琍
    Liu, Yu Li
    謝家瑜
    Hsieh, Chia Yu
    Keywords: 數位匯流
    報業轉型
    跨媒體新聞平台
    資源整合
    綜效
    Date: 2016
    Issue Date: 2016-09-01 23:37:08 (UTC+8)
    Abstract: 綜觀全球的報業市場,普遍都面臨收入大幅下降導致無法維持集團營收的困境,主要原因來自科技的日新月異快速改變閱聽眾獲取新聞資訊的途徑,流失讀者的報紙媒體自然也失去廣告主的目光,面對報業市場的巨變,傳統報業集團紛紛擬定轉型計畫,試圖找回流失的讀者與廣告主,打破經營局面的困境,建立新的商業模式。

    目前媒體轉型以發展跨媒體新聞平台為主要趨勢,從集團經營角度出發,若讓旗下各平台各自發展無法替集團創造正面效益,因此需擬定整合策略,建立有利於合作發生的環境,創造集團綜效。

    本研究選擇《聯合報系》做為個案研究對象,以商管領域綜效理論做為本研究的分析架構,透過深度訪談法了解《聯合報系》的轉型策略與效益,同時使用文獻分析法蒐集國外報業集團《紐約時報》相關轉型研究報告進行分析,透過兩大國內外報業集團的轉型策略與效益,提出未來媒體整合策略。

    綜合國內外報業集團的研究結果發現,報紙媒體的衰退是不可逆的局面,報業集團能不能繼續在媒體市場上生存,取決於紙媒是否能針對市場需求,擬定一套完整的策略進行轉型,而開展跨媒體新聞平台的集團同時也得了解旗下各平台的特質,以優點補足劣勢,才有機會開創新的商業模式創造營收,塑造具有競爭力的「新報紙」型態。
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    新聞學系
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