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    政大典藏 > College of Commerce > Department of Finance > Theses >  Item 140.119/101073


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101073


    Title: 混合利得與混合損失對處分效果的影響
    Mixed Gain and Mixed Loss affects the Disposition Effect
    Authors: 劉淑華
    Contributors: 周冠男
    劉淑華
    Keywords: 展望理論
    處分效果
    快樂編輯理論
    Date: 2016
    Issue Date: 2016-09-01 23:44:47 (UTC+8)
    Abstract: We try to provide reasonable explanations for the equity premium puzzle by the mental account, prospect theory, disposition effect and hedonic editing. This study examine how do investor trade in relation to their holding portfolio gains and losses? The empirical evidence suggests that investor are more likely to segregated gains and integrated losses, in accordance with disposition effect and hedonic edition. In other words, investor are more likely to longer holding losing trade than winning trade, because selling at losing trades would cause great suffering. We find that investor tend to longer holding mixed gains than mixed big losses. In face of mixed big losses, they are relatively rational, inconsistent disposition effect. Our empirical find that highest wealth level‘s traders and experienced traders suffer loss, they are relatively rational.
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    Description: 博士
    國立政治大學
    財務管理研究所
    97357505
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0973575051
    Data Type: thesis
    Appears in Collections:[Department of Finance] Theses

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