| Reference: | AMA, Definition of Marketing, Retrieved December 21, from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
Atkinson, R. C., & Shiffrin, R. M. (1968). Human memory: A proposed system and its control processes. The psychology of learning and motivation, 2, 89-195.
Berlyne, D. E. (1960). Conflict, arousal, and curiosity.
Carlson, M. (2014). When news sites go native: Redefining the advertising–editorial divide in response to native advertising. Journalism, 1464884914545441.
Chan, J. C., Jiang, Z., & Tan, B. C. (2010). Understanding online interruption-based advertising: Impacts of exposure timing, advertising intent, and brand image. Engineering Management, IEEE Transactions on, 57(3), 365-379.
Cho, C. H., & Cheon, H. J. (2004). Why Do People Avoid Advertising on the Internet?. Journal of Advertising, 89-97.
Daft, R. L., & Lengel, R. H. (1983). Information richness. A new approach to managerial behavior and organization design (No. TR-ONR-DG-02). TEXAS A AND M UNIV COLLEGE STATION COLL OF BUSINESS ADMINISTRATION.
DeFleur, M. L. (1966). Theories of Mass Communication, New York: David McKay.
Deng, Z., & Luo, L. (2007). An exploratory discuss of new ways for competitive intelligence on WEB2. 0. In Integration and Innovation Orient to E-Society Volume 2 (pp. 597-604). Springer US.
Dentsu Inc., Digitization changing the consumer purchasing process: From AIDMA to AISAS, Retrieved October 15, from http://www.dentsu.com/ir/marketing/pdf/AR2006_E6.pdf.
Drucker, P. F. (1974). Management: Tasks. Responsibilities, Practices, 523.
Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of advertising research, 36(5), 21-35.
Edwards, S. M., Li, H., & Lee, J. H. (2002). Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31(3), 83-95.
Engel, J. F., Blackwell, R. D., & Kollat, D. T. (1968). Consumer Behavior, New York. Eşi, M., Nedelea, A.-M.,(2014) Mission of business organiyations and the social-economic entrepreneurship, 252.
Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of business research, 58(3), 387-396.
Gauzente, C. (2010). The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile. Journal of Retailing and Consumer Services, 17(6), 457-463.
Goldhaber, M. H. (1997). The attention economy and the net. First Monday,2(4).
Hall, S. R. (1921). The Advertising Handbook: A Reference Work Covering the Principles and Practices of Advertising. McGraw-Hill book Company, Incorporated.
Hawkins, D., & Mothersbaugh, D. (2009). Consumer behavior building marketing strategy. McGraw-Hill.
Highhouse, S., Brooks, M. E., & Gregarus, G. (2009). An organizational impression management perspective on the formation of corporate reputations.Journal of Management, 35(6), 1481-1493.
Hinkin, T. R. (1998). A brief tutorial on the development of measures for use in survey questionnaires. Organizational research methods, 1(1), 104-121.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: conceptual foundations. The Journal of Marketing, 50-68.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson Education.
Lee, J., & Ahn, J. H. (2012). Attention to banner ads and their effectiveness: An eye-tracking approach. International Journal of Electronic Commerce, 17(1), 119-137.
Lee, Y. E., & Benbasat, I. (2004). A framework for the study of customer interface design for mobile commerce. International Journal of Electronic Commerce, 8(3), 79-102.
Levy, M. (2009). WEB 2.0 implications on knowledge management. Journal of knowledge management, 13(1), 120-134.
Logan, G. D. (1992). Attention and preattention in theories of automaticity. The American journal of psychology, 317-339.
McGuire, W. J. (1968). Personality and attitude change: An information-processing theory. Psychological foundations of attitudes, 171-196.
Nunnally, J. C., & Bernstein, I. H. (1994). The assessment of reliability.Psychometric theory, 3(1), 248-292.
Ono, A., Nakamura, A., Okuno, A., & Sumikawa, M. (2012). Consumer motivations in browsing online stores with mobile devices. International Journal of Electronic Commerce, 16(4), 153-178.
O`reilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software. Communications & strategies, (1), 17.
Pieters, R., & Wedel, M. (2004). Attention capture and transfer in advertising: Brand, pictorial, and text-size effects. Journal of Marketing, 68(2), 36-50.
Shannon, C. E., & Weaver, W. (1949). The mathematical theory of information.
Sharma, S. (1995). Applied multivariate techniques. John Wiley & Sons, Inc..
Sousa, R., & Voss, C. A. (2006). Service quality in multichannel services employing virtual channels. Journal of Service Research, 8(4), 356-371.
Tieben, R., Bekker, T., & Schouten, B. (2011, July). Curiosity and interaction: making people curious through interactive systems. In Proceedings of the 25th BCS Conference on Human-Computer Interaction (pp. 361-370). British Computer Society.
Tsang, M. M., Ho, S. C., & Liang, T. P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65-78.
Wei, P. S., & Lu, H. P. (2013). An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior.Computers in Human Behavior, 29(1), 193-201.
Williams, F., Rice, R. E., & Rogers, E. M. (1988). Research methods and the new media. Simon and Schuster.
Winter, S. J., Saunders, C., & Hart, P. (2003). Electronic window dressing: Impression management with websites. European Journal of Information Systems, 12(4), 309-322.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of consumer research, 341-352.
Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of advertising, 23(4), 59-70. |
