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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10199
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/10199

    Title: 顧客基礎的品牌權益建立之研究
    Other Titles: The Building of Customer-Based Brand Equity
    Authors: 洪順慶
    Chen, Cheng-hsui;Horng, Shun-ching
    Keywords: 品牌權益;廣告訴求策略;品牌權益來源組合類型
    Brand equity;Advertising strategy;Combination of brand equity source
    Date: 1998-12
    Issue Date: 2008-11-25 10:31:55 (UTC+8)
    Relation: 管理學報, 15(4), 623-642
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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