政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/102251
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    政大典藏 > Journal of NCCU > Issue 41 > Journal Articles >  Item 140.119/102251
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/102251


    Title: 非營利事業行銷
    Other Titles: Marketing for Non-Profit Organizations
    Authors: 許士軍
    Hsu, Paul Shih-Chun
    Contributors: 企管系
    Date: 1980-05
    Issue Date: 2016-09-23 17:14:27 (UTC+8)
    Abstract: 行銷的本質在促進社會內,或社會間價值之交換。而所謂之價值,並不限於經濟財貨或服務,諸如觀念、時間、文化活動或社會服務等等,都包括在內。在此觀念下,行銷機構亦很自然地不限於一般經濟性企業組織,而包括一般非營利性質之事業機構在內。究竟前此所討論之行銷觀念及方法等,如何應用到這類非營利組織,有何需要調整或改變之處?這些問題,都是本文所要討論的內容。
    Relation: 國立政治大學學報, 41, 1-17
    Data Type: article
    Appears in Collections:[Issue 41] Journal Articles

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