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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10281
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/10281

    Title: Market Orientation of Small and Medium-Sized Firms in Taiwan
    Authors: 洪順慶
    Date: 1998-07
    Issue Date: 2008-11-25 10:46:40 (UTC+8)
    Abstract: Gives an overview of the marketing practices of small and medium-sized manufacturing firms in Taiwan, investigating market orientation and employee attitudes by means of a mail survey of SMEs. Based on findings that the marketing experience and the formal marketing education of top managers affect market orientation and the dissemination of information, recommends sending top managers on marketing training programmes to improve market orientation. Pinpoints a lack of trained marketing managers as the critical marketing problem for SMEs, adding that intelligence on customers and competitors improves business performance.
    Relation: Journal of Small Business Management, 36(3), 79-85
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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