政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103068

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109952/140887 (78%)
Visitors : 46312833 Online Users : 794

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 政大學報 > 第64期 > 期刊論文 > Item 140.119/103068

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103068

Title:	鑑別分析在產品定位之應用
Other Titles:	The Application of Discriminant Analysis in Product Positioning
Authors:	周文賢;嚴永傑 Chou, Wayne S.;Yen, Yung C.
Contributors:	統計系
Date:	1992-03
Issue Date:	2016-10-20 12:03:28 (UTC+8)
Abstract:	隨著產品競爭的日益激烈，擬訂適當的定位策略，將是行銷成功的關鍵因素之一。鑑別分析在定位策略上能明確掌握消費者知覺印象之認知差異，向為行銷學者所重視。然而，文獻中屬性配置大多僅運用鑑別負荷量，未能反映屬性權重，且品牌間之距離與理想點計算等問題，亦多未能詳加探討。本文擬針對這些問題，進一步研究，並以罐裝咖啡品牌定位為例，就所提計算步驟加以實證。
Relation:	國立政治大學學報, 64, 441-452
Data Type:	article
Appears in Collections:	[第64期] 期刊論文

Files in This Item:

File	Description	Size	Format
64-441-452.pdf		724Kb	Adobe PDF2	547	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...