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    政大機構典藏 > 政大學報 > 第70期 > 期刊論文 >  Item 140.119/103793
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103793

    Title: A Categorization Approach to Market Segmentation
    Authors: 樓永堅
    Lou, Yung-Chien
    Date: 1995-06
    Issue Date: 2016-11-11 10:59:04 (UTC+8)
    Abstract: 本文建議一新的市場區隔方法,以消費者的品牌選擇一類別資料,為區隔基礎。品牌選擇代表消費者對行銷組合的回應,因此,消費者對數種產品的品牌選擇組合應是具潛力的市場區隔方法。首先,將探討有關市場區隔之文獻,接著說明建議的方法及其可能的延伸。
    An alternative market segmentation approach is proposed. The aggregation process is based on the consumers` brands choice among several product categories. Analysis will be focused on the similarity measures of category data. A review and critique of the commonly used segmentation bases is also presented. Finally, some extensions of the proposed model will be discussed.
    Relation: 國立政治大學學報, 70 part 2,329-342
    Data Type: article
    Appears in Collections:[第70期] 期刊論文

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