政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/105092
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/105092


    Title: 羅洛梅密碼－－背向市場的創意論述
    Authors: 陳文玲
    Keywords: 羅洛梅;創造力
    Rollo May
    Date: 2005-01
    Issue Date: 2016-12-19 16:06:26 (UTC+8)
    Abstract: 人類知道自己難免一死，但是我們對死亡有話要說。我們必須培養面對死亡的勇氣，然而我們又必須反叛死亡，並與之爭鬥。創造的行動源於反叛，創造力是對不朽的渴求。～《創造的勇氣》（1969）太陽升起時，每一滴晨露上都有上千萬片的草葉，每片草葉上也都有露珠附著其上，在那個瞬間，萬物都有自己的永恆神話。人類之所以能夠全心去愛，正因為我們是必朽的。～《哭喊神話》（1991）停滯、倒退甚至迷失都是有意義的。五年後的現在，我的實驗已近尾聲，而回頭看，羅洛梅竟然一直是我的羅盤和易經——不管我在旅途中遇見什麼，最後總是在他的書裡找到繼續的方向和理想的解釋。
    Relation: 廣告學研究, 23,157-165
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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