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    Title: 企業多角化策略與雙元組織管理探討
    A Case Study on the Corporate Diversification and Organizational Ambidexterity
    Authors: 劉慰祖
    Contributors: 邱奕嘉
    劉慰祖
    Keywords: 多角化策略
    雙元組織
    組織創新
    相機模組
    Date: 2017
    Issue Date: 2017-02-08 16:37:28 (UTC+8)
    Abstract: 過去的企業經營追求的是規模經濟,多角化為可能的策略選項,透過多角化的經營進行擴張,並希望組織的互補運作能降低風險產生綜效。學術上多著重於探討企業多角化經營所能帶來的結果,而非探討企業多角化經營的目的與動機,以及企業內部如何進行組織的運作與變革。今日多變的環境與激烈的競爭,為企業經營帶來挑戰,要能生存並追求永續經營,創新成為基本要件,多角化經營中如何應用既有核心事業的能力,以對新市場與新機會進行探索,新舊組織運作中的矛盾與衝突,如何轉化為企業創新的動力,使得組織的雙元性成為近來組織管理中熱門的議題。

    本論文即以相機模組產業為例,選定具代表性的個案公司,採用質性研究中個案研究法與參與觀察法兩種方式進行研究。科技的日新月異促使此產業快速發展,許多廠商紛紛投入,更有中國大陸挾其廣大的內需市場建立產業鏈,使得產業競爭益形激烈,台灣廠商莫不積極尋求新藍海思考轉型。個案公司成立已逾四十年,紮根各種影像科技產品近二十年,為台灣相機模組產業的先驅,從初期聚焦於行動電話市場,透過產品多角化跨入筆記型與平板電腦市場,再嘗試進入安防監控與其他應用,探究其實務運作上所採取之多角化策略思維與動機,以及因不同市場特性所形成之雙元性組織運作模式,應可為多角化策略與雙元組織管理帶來實際可供研究之案例,並為台灣資訊電子產業企業組織運作參考之依據。
    Reference: 壹、 中文參考文獻

    (一) 書籍
    Christensen, C. M.(2007)。創新的兩難(吳凱琳譯)。台北:商周出版。
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    Govindarajan, V.、Trimble, C.(2006)。創新3力(李芳齡譯)(第一版)。台北:天下雜誌股份有限公司。
    Ireland, R. D.、Hoskisson, R. E.、Hitt, M. A.(2011)。策略管理(李國瑋與伍家德譯)(第一版)。台北:新加坡商聖智學習亞洲私人有限公司台灣分公司。
    Kotter, J. P.(2015)。超速變革:甩開競爭,有效聚焦新機會的行動方略(陳冠甫譯)。台北:天下雜誌。
    Kotter, J. P.、Rathgeber, H.(2014)。冰山在融化(雷霖譯)(第二版)。台北:聯經出版事業股份有限公司。
    McGrath, R. G.(2014)。動態競爭優勢時代(洪慧芳譯)(第一版)。台北:天下雜誌股份有限公司。
    司徒達賢(1999)。策略管理(第二版)。台北:遠流出版事業股份有限公司。
    吳思華(2000)。策略九說(第三版)。台北:城邦文化事業股份有限公司。
    潘淑滿(2003)。質性研究:理論與應用(第初版)。台北:心理出版社股份有限公司。
    蕭瑞麟(2007)。不用數字的研究:鍛鍊深度思考力的質性研究(第二版)。台北:台灣培生教育出版股份有限公司。

    (二) 網際網路
    邱奕嘉(2015)。《動態競爭優勢時代》導讀序:創新接力賽【部落格文字資料】。取自http://yichiachiu.pixnet.net/blog/post/187922406

    貳、 英文參考文獻

    (一) Books
    Aaker, D. A. (1984). Developing Business Strategies. New York: Wiley.
    Ansoff, H. I. (1965). Corporate Strategy. New York: McGraw-Hill.
    Berry, C. H. (1975). Corporate Growth and Diversification. NJ: Princeton University Press.
    Booz, Allen, & Hamilton. (1985). Diversification: A Survey of European Chief Executives. New York, MA: Booz, Allen & Hamilton, Inc.
    Duncan, R. (1976). The ambidextrous organization: Designing dual structures for innovation (R. H. Killman, L. R. Pondy, & D. Sleven Eds. The Management of Organization ed.). New York: North Holland.
    Glueck, W. F. (1980). Business Policy and Strategic Management (3rd Ed.). New York: McGraw-Hill.
    Gort, M. (1962). Diversification and Integration in American Industry. NJ: Princeton University Press.
    Rumelt, R. P. (1974). Strategy, Structure, and Economic Performance. Boston: Harvard University Press.
    Sanchez, R., Heene, A., & Thomas, H. (1996). Dynamics of competence-based competition. New York: Wiley.

    (二) Journals
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    Gibson, C. B., & Birkinshaw, J. (2004). The Antecedents, Consequences, and Mediating Role of Organizational Ambidexterity. The Academy of Management Journal, 47(2), 209-226. doi:10.2307/20159573
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    Hamel, G., & Prahalad, C. K. (1993). Strategy as stretch and leverage. Harvard Business Review, 71(2), 75-84.
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    Raisch, S., & Birkinshaw, J. (2008). Organizational Ambidexterity: Antecedents, Outcomes, and Moderators. Journal of Management, 34(3), 375-409. doi:10.1177/0149206308316058
    Ramanujam, V., & Varadarajan, P. (1989). Research on Corporate Diversification: A Synthesis. Strategic Management Journal, 10(6), 523-551.
    Reed, R., & Luffman, G. A. (1986). Diversification: The Growing Confusion. Strategic Management Journal, 7(1), 29-35.
    Rumelt, R. P. (1982). Diversification Strategy and Profitability. Strategic Management Journal, 3(4), 359-369.
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932112
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103932112
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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