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    Title: 台灣節目內容製作產業在媒體變革下的經營策略
    In the media-reuolution age, the operation stretegy of Taiwan program-content inaustry
    Authors: 汪威江
    Contributors: 季延平
    汪威江
    Keywords: 電視產業供應鏈
    新媒體變革趨勢
    節目製作經營策略
    Date: 2017
    Issue Date: 2017-03-01 17:07:37 (UTC+8)
    Reference: 一、中文文獻
    1. 科利.多勤.哈迪,企業策略/創造並執行強而有力的企業部門策略,2002.5美商麥格羅.希爾國際有限公司台灣分公司。
    2. 周凱,策劃電視-風行世界的英國電視節目。
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    15. 電視劇鷹眼,「觀察」青雲志、老九門帶來植入新玩法:這些案例會成為行業模式嗎?2016-09-05。
    16. Web 2.0,2016-12-30,維基百科 https://zh.m wilipedia.org.web_2。
    17. 洪綾襄,參考大數劇製播內容讓觀眾甘願投錢,財訊雙周刊特別報導,2016-07-28。
    18. 製片人內參,綱大題材到底怎麼選:Netflix的大數據能否給你答案 2016-0-4。
    19. 視覺中國,IP電商:最具效率的流量模式,2016-07-24,ttps://redao1.com/LPj258.html
    20. 中國廣播影視出版社,中國廣播電影電視發展報告(2016) 2016廣電藍皮書。
    21. 趙萍,傳統媒體轉型,必須處理好的幾大關係,安徽電視台公共頻道,2015-09-21。
    22. 我愛學習俱樂部,「醒」中國進入下一個〝暴利時代〞,未來屬於掌握這3種思維的人,2016-12-04。
    23. 電視劇鷹眼〝高概念〞電視劇成一線衛視標配,付費,海外市場成為〝藍海〞-〈劇領天下~全球電視劇產業發展報告(2016)〉發佈。

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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932081
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103932081
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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