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政大機構典藏 > 傳播學院 > 廣播電視學系 > 期刊論文 > Item 140.119/110611

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110611

Title:	Online political participation and attitudes: Analyzing election user-generated videos in 2011 Singapore
Authors:	林翠絹 Lin, T. T. C.
Contributors:	廣電系
Keywords:	election, user-generated content, user-generated video, political participation, political attitude, textual analysis, observation
Date:	2015
Issue Date:	2017-06-29 10:23:06 (UTC+8)
Abstract:	During the 2011 Singapore General Election (GE2011), user-generated videos (UGV) emerged as a new means for online political participation and discussion. This study first employed keyword searches for GE2011 UGVs and observed their content characteristics, and then selected 143 edited videos for textual analysis. Instead of a campaigning tool, GE2011 UGVs were primarily created by voters to share participatory experiences in elections or express their political opinions. In terms of content characteristics, the election UGVs can be categorised into ‘uncut recording UGVs’ and ‘edited UGVs’. The analyses show the former records participation in political events, while the latter reveals strong political attitudes and sensationalism. Sarcastic and controversial edited UGVs such as parodies tend to receive lots of view counts and emotional comments. In the context of one-party ruling and tight mass media control, the majority of active authors and GE2011 UGV content supported opposition parties and comments usually showed strong affirmative attitudes. UGVs, a second-tier alternative media, serve as an echo chamber for impressions and emotions when a small number of enthusiasts selectively expose themselves to like-minded political perspectives, which is likely to increase cynicism towards the government.
Relation:	Communication Research & Practice, 1(2), 131-146
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/22041451.2015.1048034
DOI:	10.1080/22041451.2015.1048034
Appears in Collections:	[廣播電視學系] 期刊論文

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