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| Title: | 餐飲業之數位轉型與服務創新策略之研究: 以W個案公司為例
The research on the digital transformation and service innovation strategy of the catering industry: take W case study company as an example |
| Authors: | 鄭榮輝
Cheng, Jung Hui |
| Contributors: | 郭維裕
鄭榮輝
Cheng, Jung Hui |
| Keywords: | 連鎖餐飲業
數位轉型
服務創新
價值鏈
策略
Chain catering industry
Digital transformation
Service innovation
Value chain
Strategy |
| Date: | 2017 |
| Issue Date: | 2017-07-03 14:37:30 (UTC+8) |
| Abstract: | 國內的餐飲業發展迅速、日新月異，各種風味特色、各種經營方式、各種組織結構的餐飲業星羅密佈。國內擁有博大精深的飲食文化和市場基礎，因此餐飲業就成了最為活躍而且最完全競爭的產業。目前，越來越多的餐飲業正在朝向著規模化的方向發展，跨地區發展的連鎖餐飲企業集團逐漸佔據主導的地位。隨著業務的迅速發展，規模龐大的連鎖餐飲業不斷地面臨了管理分支機構所帶來的經營成本、涵蓋範圍、標準化生產和服務管理等方面的巨大壓力。因此，連鎖餐飲業迫切需要一種異地安全互聯的經營管理方案，上傳財務資料，而且要將辦公資料和財務資料分離開來，並設法降低管理費用。同時，面對餐飲產業管理效率低落、決策欠缺系統化，以及供應鏈最佳化的問題、對外部市場的快速反應問題等，需要建立可以搭載IT (Information Technology) 系統的數位化系統，加強內部資訊的共享性、時效性、透明度，深化企業的內部管理，提升管理效率，從而最大程度地達到內部和外部資源的最佳利用，不斷地提升市場競爭力。
本研究在回顧國內連鎖餐飲業的發展現況和所存在的問題，以及數位轉型與服務創新在連鎖餐飲業的應用現狀之基礎上，分析了連鎖餐飲業價值鏈的架構和特色，闡明了國內連鎖餐飲業發展數位轉型與服務創新策略的可行性和必要性，提出了適合國內連鎖餐飲業發展的數位轉型與服務創新模式，並設計出了個案連鎖餐飲企業發展數位策略的整體規劃和執行方案。最後，本研究在對個案連鎖餐飲公司做SWOT 分析的基礎上，重點研究了個案公司數位轉型與服務創新的應用情況，並給出了針對其缺點的改進建議。
The catering trade industry of Taiwan is developing vigorously with new, special-flavored catering trade enterprises of varying operation modes and organization structures spreading all over the country. As Taiwan owns a profound and deep catering trade culture and market base, the catering trade industry has become the most competitive industry in Taiwan. More and more catering trade enterprises are developing in large scale. Cross territorial chain catering trade enterprises are gradually leading the market.
With the rapid development of catering trade business, large-scaled chain catering trade enterprises are facing a huge amount of pressure of operating cost, covering range, standardized manufacturing and information security resulting from managing the branches. Thus, the chain catering trade enterprises are in urgent need of an operating management scheme of cross territorial and security inter-connected to upload financial data. Meanwhile, the scheme should also be able to separate the administrative data and finance data. Considering the catering trade industry is in a situation of low managing efficiency, unscientific decision-making, internal optimization of supply chain and agile response to the external market, it needs an digital system that is able to build on MIS to reinforce the sharing and efficiency of internal information, deepen the internal management, upgrade managing efficiency. In this way, the chain catering trade enterprises can make full use of internal and external resources so as to improve the market response.
On the base of reviewing the present situation, problems and digital application status in Taiwan’s chain catering trade enterprises, this paper Analyzed the form and feature of the value chain of the chain catering trade industry, clarified the feasibility and need of applying digitalization in chain catering trade enterprises, put forward the digital modes that are suit for the chain catering trade enterprises of Taiwan, devised a whole program and implementation of applying digitalization for Taiwan’s chain catering trade enterprises. At last, on the basis of SWOT analysis analyze and study the case study company, this research mainly analyze the digital application of the case study company and put forward to the suggestions accordingly.
"第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究方法 2
第四節 研究架構 4
第二章 文獻探討 6
第一節 國外數位化之研究現況 6
第二節 目前網際網路與餐飲業整合的商業模式介紹 7
第三節 餐飲業創新的相關研究 10
第四節 國外餐飲業創新的研究現狀 13
第三章 餐飲業之數位化及服務創新策略 18
第一節 連鎖餐飲業的價值鏈分析 18
第二節 連鎖餐飲業執行數位化的可行性和必要性分析 21
第三節 國內連鎖餐飲業數位化應用的主要目標 24
第四節 連鎖餐飲業數位化的執行 29
第五節 餐飲業創新的驅動因素分析 31
第六節 餐飲業之服務創新策略 35
第七節 餐飲業O2O商業模式的優勢和劣勢分析 50
第四章 個案分析 52
第一節 王品公司簡介與王品餐飲發展之軌跡 52
第二節 創新服務構想說明 54
第三節 王品聊天機器人之服務與應用 56
第四節 服務營運模式及架構 60
第五節 個案公司數位化的應用實務 67
第五章 結論與建議 75
第一節 結論 75
第二節 建議 76
第三節 研究貢獻 77
第四節 對後續研究者之建議 77
參考文獻 79 |
| Reference: | 一、中文部分
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
103932025 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103932025 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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