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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/111483

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111483

Title:	Hola文化咖啡館 Hola Café & Culture
Authors:	何子喬 Chamorro, Hurshell
Contributors:	吳文傑 Wu, Jack 何子喬 Chamorro, Hurshell
Keywords:	Hola 文化咖啡館 Hola Culture Café
Date:	2017
Issue Date:	2017-07-31 11:08:04 (UTC+8)
Abstract:	Hola Café & Culture is more than a regular Café, is an innovative concept mixing attractiveness of High quality coffee from Central America region and the new positive acceptance and influence of Latina American Culture in Taiwan. The main differentiator is exclusive traditional products, live music performance from Latin American artist and high-quality coffee all in one originally decoration that reminds the customer the best of Latin American culture. Our products include coffee beverages and beans, desserts, other beverages (Pinolillo & Rum Flor de Caña), 100% genuine leather bags and belts, handmade Nicaraguan ceramics. Our Café have a small stage with a projector and Karaoke with full surround system that can be rent as part of our services. The Café is located near Huashan Creative Park area a well center and highly traffic zone. Our targeted customers are young Taiwanese population from Taipei and Latin American residents and visitors. Hola Café & Culture will be part of a 2-person’s ownership with a total investment of $ 100,000, 23% belongs to expenses and 55% is Cash required for operation. The management will be assumed by one of the owners and will count with a staff of one full time barista and one part-time server. The sales volume is very conservative for the first year; coffee beverages will increase in 15% for year 2 and 3 and normalize by the rest of the 5 years. The rest of the products will experience a slow but solid increase. The Café will reach net profit from year 1 for a total of U$ 165 thousand in 5 years.
Reference:	¹http://www.tandfonline.com/doi/full/10.1080/08961530.2012.650142?src=recsys& http://www.ico.org/documents/cy2016-17/annual-review-2015-16-e.pdf http://www.cetrex.gob.ni/website/servicios/cafe/cosecha2012-2013/pais.html (http://www.ico.org/news/icc-112-4e-consumption-asia.pdf) https://eng.stat.gov.tw/mp.asp?mp=5 https://eng.stat.gov.tw/public/data/dgbas03/bs2/yearbook_eng/y003.pdf http://www.euromonitor.com/rtd-coffee-in-taiwan/report http://focustaiwan.tw/news/aeco/201610100011.aspx http://www.saveur.com/best-coffee-cafes-taipei http://www.taipeitrends.com.tw/a-coffee-a-day-our-5-favorite-cafes-in-taipei/ https://www.forbes.com/sites/quora/2012/12/20/whats-the-secret-to-a-successful-coffee-shop/#56ef600713c3 The_impact_of_western_culture_adoration_on_the_cof.pdf http://www.chinapost.com.tw/taiwan/national/national-news/2017/02/16/491697/caribbean-latin.htm http://www.mofa.gov.tw/ https://www.nytimes.com/2017/01/13/world/americas/taiwan-president-tsai-central-america-china.html?_r=0 https://fundacionlatinaentaiwan.wordpress.com/2016/11/24/about-foundation-for-the-latin-american-residents-in-taiwan/ Taiwan Statistical Data Book- 2016. (National Development Council) https://www.statista.com/statistics/306915/countries-with-the-largest-number-of-starbucks-stores-worldwide/ (Lin and Roberts 2008Lin, E. Y. and Roberts, M. 2008. Global brands without ads? Starbucks in Taipei: Insights in high level customer satisfaction. Journal of Advertising & Public Relations, 28: 87–112. https://estudiandoagriculturaentaiwan.blogspot.tw/2012/03/el-cafeuna-bebida-de-conveniencia-en.html http://noticias.nat.gov.tw/news.php?unit=102&post=106361 https://www.immigration.gov.tw/lp.asp?ctNode=29986&CtUnit=16677&BaseDSD=7&mp=2 http://www.merconcoffeegroup.com/about-us/ http://hungryintaipei.blogspot.tw/2017/05/dessertsamerican-i-strongly-recommend.html http://www.laprensa.com.ni/2017/04/09/economia/2211071-cafe-nicaraguense-entra-la-reserva-starbucks
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933056
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1049330561
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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