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政大機構典藏 > 商學院 > 資訊管理學系 > 專書/專書篇章 > Item 140.119/112577

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112577

Title:	Overview of Electronic Commerce
Authors:	梁定澎 Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. Turban, Efraim King, David Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C.
Contributors:	資訊管理學系
Date:	2015
Issue Date:	2017-09-07 17:45:33 (UTC+8)
Abstract:	Starbucks is the world’s largest coffee house chain, with about 20,800 stores in 63 countries (see Loeb 2013). Many people view Starbucks as a traditional store where customers drop in, enter an order, pay cash or by credit card for coffee or other products, consume their choices in the store, and go on about their business. The last thing many people think about is the utilization of computers in this business. The opposite is actually true. Starbucks is turning itself into a digital and social company (Van Grove 2012).
Relation:	Electronic Commerce, pp 3-49 Part of the Springer Texts in Business and Economics book series (STBE)
Data Type:	book/chapter
DOI 連結:	https://doi.org/10.1007/978-3-319-10091-3_1
DOI:	10.1007/978-3-319-10091-3_1
Appears in Collections:	[資訊管理學系] 專書/專書篇章

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10091-3_1.pdf	1468Kb	Adobe PDF2	561	View/Open

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