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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/114955

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/114955

Title:	The Preliminary Review of Data Result for Telecare Service Design in Chushang Show Chwan Hospital
Authors:	斯維雯;張欣綠 Szu, Wei-Wen;Chang, Hsin-Lu
Contributors:	資管博四
Keywords:	service design;service concept;symbolic adoption;telecare
Date:	2016-05
Issue Date:	2017-11-30 17:31:55 (UTC+8)
Abstract:	Taiwanese telecare services depend on government subsidies for its survival for a long time. Telecare patients are used to pay minimum fee to enjoy the service, or even the services are offered for free. For telecare service to be fully adopted, as of the growing of elderly population, the perceived value of telecare service from patients needs to be explored. Using a case study of Telecare Center in ChuShang Show Chwan Hospital, we aim to explore the core and peripheral service components that drive the perceived value of patients in different adoption process in terms of idea adoption, trial and use adoption stages. Four type of questionnaires had been developed for (1)current patients, (2)potential clients, (3)health examiners, and (4) hospital top management team. So far, we have collected more than 800 completed questionnaires from above four groups. The purpose of this case study is to demonstrate the different portfolio of service components that could satisfy telecare patients and potential telecare clients in different adoption stages. The key implication of our research is to help the telecare center design service attributes that can attract new patients and sustain current patients, and further enhance their willingness to pay.
Relation:	ICIM 2016, University of Westminster, page 32
Data Type:	conference
Appears in Collections:	[企業管理學系] 期刊論文

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