政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/115556

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 112721/143689 (78%)
Visitors : 49598962 Online Users : 378

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 國際經營與貿易學系 > 會議論文 > Item 140.119/115556

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/115556

Title:	An Eye for An Eye: A Matching Response Approach to New Product Preannouncement
Authors:	陳建維 Yang, Chi-Lin;Chen, Chien-Wei;Chiang, Min-Hsien
Contributors:	國際經營與貿易學系
Keywords:	abnormal return;new product preannouncement;signaling
Date:	2017-01
Issue Date:	2018-01-11 15:04:08 (UTC+8)
Abstract:	Rooted in both signaling theory and game theory, this research investigates the use of new product preannouncements in response to competitive new product preannouncements, and explores the performance implications of such reciprocal retaliation. This research regards preannouncing new products as a signaling game, and simultaneously takes both initiating and responding firms into consideration. We find a positive relationship between the stock performance of the matching response and the number of information cues released. As predicted, a negative relationship is found between the abnormal returns and the response time around responders preannouncement days. Earlier retaliatory NPPAs are proven to be more financially effective. Defenders using multiple product preannouncements have greater abnormal returns than those with single product preannouncements. The findings of the research may shed light on new product preannouncement decisions and serve as a guideline for managers to develop strategies for preannouncing new products in retaliation.
Relation:	Academy of Management Proceedings, 2017 (Meeting Abstract Supplement) 11075
Data Type:	conference
DOI 連結:	http://dx.doi.org/10.5465/AMBPP.2017.11075abstract
DOI:	10.5465/AMBPP.2017.11075abstract
Appears in Collections:	[國際經營與貿易學系 ] 會議論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	595	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...